GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across lowes.com, acehardware.com, homedepot.com and Amazon, Wooster — a privately held brand with no parent company — generated nearly 87% of its revenue through just two retailers. Lowe's led with a 45.3% revenue share, followed closely by Ace Hardware at 41.4%, while Home Depot (6.8%) and Amazon (6.5%) together accounted for just over 13%. The brand's average product price settled at $13.43 across the period, though pricing declined 12.3% overall despite a 1.8% month-over-month uptick to $13.75 in the most recent period. Revenue softened alongside this, falling 6.7% month-over-month and 7.0% across the tracked window. The assortment spans a wide price spectrum, from sub-$10 angle sash brushes at Ace Hardware to bulk and specialty items exceeding $100 at Home Depot, pointing to meaningfully different retailer-level positioning.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Wooster on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Wooster.
BY REVENUE
Wooster sells 60% online and 40% offline. Online runs through 3 channels; offline through 1.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 1.16M ratings on 4 channels, Wooster averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.16M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$15.99
Price
$135K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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