GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Folex generated the majority of its revenue through Amazon, which accounted for 84.5% of total revenue share from January to May 2026 across tracked retailers including Amazon, Ace Hardware, Lowe's, and Newegg. The brand's average product price stood at $22.89 during this period, reflecting a stable pricing strategy with only a 0.2% overall increase in average price. Folex demonstrated positive momentum with a 13.1% month-over-month revenue growth in the most recent tracked month, contributing to an overall 5.4% revenue increase over the March to May 2026 period. Beyond Amazon's dominant share, Ace Hardware (6.9%) and Lowe's (6.4%) served as secondary revenue channels, together representing over 13% of the brand's tracked sales. This data suggests Folex maintains a strong and growing market presence with a highly concentrated retail distribution strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Folex on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Folex.
BY REVENUE
Folex sells 87% online and 13% offline. Online runs through 2 retailers; offline through 2.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 1.08M ratings on 4 retailers, Folex averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 1.08M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$89.99
Price
$19K
Revenue
$49.95
Price
$13K
Revenue
$29.95
Price
$8.5K
Revenue
$29.99
Price
$7.2K
Revenue
