GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Folex saw its overall revenue grow 21.3% across tracked channels between January 1 and June 30, 2026, spanning Amazon, acehardware.com, lowes.com, and Newegg. Amazon dominated the brand's sales mix, accounting for 82.4% of revenue share year-to-date, while acehardware.com (7.4%) and lowes.com (7.3%) rounded out the next largest channels. The brand's average product price held at $22.50, and the most recent monthly average price of $23.08 reflected a modest 1.6% month-over-month increase. Revenue momentum continued to build, rising 6.0% versus the prior month heading into the second quarter.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 21% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Folex on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Folex.
BY REVENUE
Folex sells 86% online and 14% offline. Online runs through 3 channels; offline through 2. Online share has moved from 12% in Feb to 88% in Jun.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 866K ratings on 4 channels, Folex averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 866K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$89.99
Price
$25K
Revenue
$89.99
Price
$9.3K
Revenue
$49.95
Price
$8.9K
Revenue
$54.99
Price
$8.3K
Revenue
$49.99
Price
$6K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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