GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data tracked by Grips Intelligence between January 1 and August 31, 2026, Folex generated revenue across four monitored retail channels: Amazon, lowes.com, acehardware.com and Newegg. Amazon dominates the mix with a 77.9% revenue share, leaving lowes.com (12.4%), acehardware.com (6.4%) and Newegg (3.3%) to split the remainder. The brand's average product price sits at $22.53, though pricing has softened 3.8% over the tracked period, including a 4.9% month-over-month dip to $22.20 in the most recent period. Revenue momentum has been mixed: overall sales are up 8.3% across the June-August timeseries window, but the latest month registered a 7.5% decline versus the prior month. That combination of concentrated channel exposure and easing average prices suggests near-term performance remains closely tied to Amazon's trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Folex on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Folex.
BY REVENUE
Folex sells 87% online and 13% offline. Online runs through 3 channels; offline through 2.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 1.18M ratings on 4 channels, Folex averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.18M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$89.99
Price
$29K
Revenue
$89.99
Price
$23K
Revenue
$49.95
Price
$18K
Revenue
$54.99
Price
$15K
Revenue
$29.95
Price
$7.2K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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