GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, acehardware.com, and lowes.com from January 1 to June 30, 2026, Fast Orange—a brand of Permatex, owned by Illinois Tool Works (NYSE: ITW)—generated the vast majority of its offline revenue through Amazon, which held a commanding 91.0% share, followed distantly by acehardware.com at 6.5% and lowes.com at 2.6%. The brand carried an average product price of $12.66 across the period. Grips Intelligence data shows revenue declined 11.9% versus the prior month and slipped 4.4% overall during the tracked window. Average pricing held relatively steady at roughly $12.69, edging down just 0.8% month-over-month and 0.3% over the full period. Together, these figures point to a heavily Amazon-concentrated channel mix and a modestly softening revenue trajectory despite stable pricing.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Fast Orange on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Fast Orange.
BY REVENUE
Fast Orange sells 93% online and 7% offline. Online runs through 2 channels; offline through 2.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 208K ratings on 3 channels, Fast Orange averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 208K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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