GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon, acehardware.com and lowes.com, Fast Orange — a brand of Permatex, a division of Illinois Tool Works (NYSE: ITW) — shows a heavily concentrated channel mix. Amazon alone accounts for 88.7% of year-to-date revenue, leaving acehardware.com at 6.4% and lowes.com at 4.9% as secondary contributors. The average product price sits at $12.25, though pricing has softened over the tracked period, declining 5.2% overall and 2.4% in the most recent month to $11.94. Revenue has been broadly flat, slipping 0.6% across the measured window despite a 6.9% month-over-month gain in the latest period. That late-period rebound, set against ongoing price erosion, suggests volume rather than pricing is currently driving the brand's momentum.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Fast Orange on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Fast Orange.
BY REVENUE
Fast Orange sells 94% online and 6% offline. Online runs through 2 channels; offline through 2.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 192K ratings on 3 channels, Fast Orange averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 192K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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