GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Menards, Lowe's, and Amazon, Mud generated overall revenue growth of 3.9%, while its average product price climbed 12.7% to settle around $4.53 over the tracked period. Menards.com dominated the brand's sales mix with a commanding 73.9% revenue share, far outpacing Lowes.com at 13.7% and Amazon at 12.4%. In the most recent quarter, the average selling price rose to $4.88, up 13.8% versus the prior month, signaling meaningful upward pricing momentum. However, that same period saw revenue decline 17.3% month-over-month, suggesting the price increases may have pressured unit volumes. Together, these Grips Intelligence datapoints point to a brand leaning heavily on a single dominant retail channel while navigating a clear pricing-versus-demand trade-off.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Mud on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Mud.
BY REVENUE
Mud sells 20% online and 80% offline. Online runs through 2 channels; offline through 2. Online share has moved from 61% in Feb to 30% in Jun.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVIEW COUNT
Across 2.56K ratings on 3 channels, Mud averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 2.56K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$10.60
Price
$1.67K
Revenue
$14.75
Price
$1.62K
Revenue
$27.36
Price
$1.31K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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