Mud

Mud Market Overview

Grips Intelligence in-store data covering January 1 through September 30, 2026 across Menards, Lowe's and Amazon shows Mud concentrating the overwhelming majority of its revenue at a single retailer, with menards.com accounting for 76.9% of year-to-date sales versus 20.5% at lowes.com and just 2.5% on Amazon. The brand's average product price sits at $4.43, though pricing has softened notably, declining 17.7% over the tracked period to $4.36 in the most recent month. Revenue momentum has weakened sharply as well, falling 51.3% month over month and 58.8% across the measured timeframe. That channel split also reflects two very different assortments, with Menards listings clustering in the $3.42–$3.84 range while Lowe's items reach $20 to $28. Mud is operated by private, venture-backed MUD WTR Inc., which gives the brand direct control over how it navigates this retailer concentration and pricing pressure.