Mud

Mud Market Overview

Grips Intelligence in-store data tracked across Menards, Lowe's and Amazon from January 1 to August 31, 2026 shows Mud concentrating the bulk of its sales in a single retailer, with menards.com accounting for 73.7% of year-to-date revenue versus 16.7% at lowes.com and 9.6% at Amazon. The brand, operated by founder-led private company MUD WTR Inc., carried an average product price of $4.61 across the period. Momentum softened over the summer, with revenue down 12.2% month-over-month and 20.8% overall across the June-August timeseries window. Pricing held far steadier than volume, easing just 0.4% over the same stretch even as one month saw a sharp 13.5% drop to $4.87. The gap between channels is notable, with Menards assortment clustering around $3.11-$3.72 while Lowe's items reach $28.55, suggesting retailer mix is the main lever on realized price.