GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Menards, Amazon, and Lowes, Mud maintains a strong retail presence with an average product price of $4.54. Menards dominates as Mud's primary retail channel, commanding a significant 72.7% share of the brand's total revenue. Amazon and Lowes account for the remaining share at 16.4% and 10.9% respectively, indicating a highly concentrated distribution strategy. Notably, Mud experienced robust revenue growth of 42.9% over the tracked period, signaling increasing consumer demand. The brand's pricing has remained relatively stable, with average prices seeing only a modest 1.5% decrease during the same timeframe.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 43% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Mud on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Mud.
BY REVENUE
Mud sells 20% online and 80% offline. Online runs through 2 retailers; offline through 2. Online share has moved from 77% in Jan to 16% in May.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVIEW COUNT
Across 2.56K ratings on 3 retailers, Mud averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 2.56K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
