GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Menards, Amazon, and Lowes, Mud maintains a strong retail presence with an average product price of $4.54. Menards dominates as Mud's primary retail channel, commanding a significant 72.7% share of the brand's total revenue. Amazon and Lowes account for the remaining share at 16.4% and 10.9% respectively, indicating a highly concentrated distribution strategy. Notably, Mud experienced robust revenue growth of 42.9% over the tracked period, signaling increasing consumer demand. The brand's pricing has remained relatively stable, with average prices seeing only a modest 1.5% decrease during the same timeframe.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 45% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Mud on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Mud.
BY REVENUE
Mud sells 20% online and 80% offline. Online runs through 2 channels; offline through 2. Online share has moved from 77% in Jan to 17% in May.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVIEW COUNT
Across 2.59K ratings on 3 channels, Mud averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 2.59K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$15.02
Price
$766
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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