OLYMPIA

OLYMPIA Market Overview

OLYMPIA, a legacy brand held by the privately owned Pabst Brewing Company, posted an 18.3% increase in revenue across the January 1 to September 30, 2026 period, according to in-store data tracked by Grips Intelligence. Home Depot dominates the brand's measured footprint, accounting for 99.1% of year-to-date revenue and effectively making it a single-retailer story. Pricing has been the clearest lever, with the average product price climbing 19.1% over the period to settle at $78.74, and reaching $80.63 in the most recent month on a 4.5% month-over-month gain. That momentum cooled late in the window, however, as revenue fell 13.7% versus the prior month, suggesting higher price points may be testing demand elasticity. With a product mix spanning roughly $78 to $164 at retail, OLYMPIA's near-term trajectory will likely hinge on whether volume can stabilize at these elevated price levels.