GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Amazon, lowes.com, and homedepot.com, MRCOOL commands an average product price of $951.98, placing it firmly in the premium tier of its category. Amazon accounts for the largest slice of tracked revenue at 66.3%, while lowes.com contributes a substantial 29.8% and homedepot.com trails at just 3.0%. That concentration leaves roughly two-thirds of measured sales tied to a single channel, a dependency worth monitoring as retail mix shifts. Momentum cooled over the summer, with revenue falling 20.6% month over month in the most recent period and down 3.8% across the June-to-August window. Pricing, by contrast, held steady, averaging $985.64 in the latest month and rising 1.3% over the same span despite a slight 1.1% monthly dip.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for MRCOOL on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for MRCOOL.
BY REVENUE
MRCOOL sells 69% online and 31% offline. Online runs through 2 channels; offline through 2. Online share has moved from 74% in Apr to 82% in Aug.
Online
69%
31%
Offline
Online channels
69%
Offline channels
31%
BY REVIEW COUNT
Across 13K ratings on 3 channels, MRCOOL averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 13K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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