GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, in-store data tracked across Amazon, lowes.com and acehardware.com from January 1 to September 30, 2026 shows MRCOOL, a privately held brand, commanding an average product price of $910.38. Amazon dominates the brand's revenue mix at 68.0% share, with lowes.com contributing a substantial 30.8% and acehardware.com accounting for just 1.2%. Momentum weakened over the July–September 2026 window, with revenue falling 32.3% month over month and declining 41.1% across the quarter overall. Pricing, by contrast, held relatively firm, slipping only 0.7% over the period to an average of $908.75 despite a sharper 7.7% monthly dip. The combination of steep revenue contraction against stable pricing suggests volume softness rather than discount-driven erosion is the key dynamic to watch.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 40% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for MRCOOL on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for MRCOOL.
BY REVENUE
MRCOOL sells 69% online and 31% offline. Online runs through 1 channel; offline through 2.
Online
69%
31%
Offline
Online channels
69%
Offline channels
31%
BY REVIEW COUNT
Across 12K ratings on 3 channels, MRCOOL averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 12K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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