GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes.com, HomeDepot.com, and Newegg, MRCOOL commands an average product price of $1,045.97. Amazon dominates as the brand's primary sales channel, capturing a commanding 68.9% of total revenue share, followed by Lowes.com at 23.5%. Notably, MRCOOL's average price decreased 18.6% over the tracked period, signaling potential promotional activity or shifts in product mix. Meanwhile, overall revenue dropped 26.5% during the same window, suggesting the brand faces headwinds despite maintaining a strong multi-retailer presence. HomeDepot.com and Newegg account for a combined 7.2% of revenue share, representing smaller but meaningful distribution points for the brand.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 27% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 19% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for MRCOOL on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for MRCOOL.
BY REVENUE
MRCOOL sells 76% online and 24% offline. Online runs through 3 retailers; offline through 2.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 12K ratings on 4 retailers, MRCOOL averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 12K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$3,769.00
Price
$26K
Revenue
$3,769.00
Price
$26K
Revenue
$3,329.00
Price
$23K
Revenue
