Filtrete

Filtrete Market Overview

According to in-store data from Grips Intelligence, Filtrete generated the majority of its revenue through Amazon, which accounted for 55.7% of total revenue share from January to May 2026, followed by Lowes.com at 28.6% and Acehardware.com at 15.7%. The brand's average product price stood at $28.13 across all three tracked retailers during this period. Notably, Amazon's top-selling Filtrete products carried significantly higher average prices—ranging from approximately $39.99 to $56.41—compared to Lowe's and Ace Hardware, where bestsellers averaged around $23 to $24, suggesting that multi-pack bundles drive Amazon's dominant revenue share. Filtrete experienced a 5.2% overall revenue decline during the tracked period, accompanied by a 5.1% decrease in average price, indicating potential pricing pressure in the category. Despite this downward trend, the most recent month showed signs of stabilization with a modest 3.2% month-over-month revenue uptick and a 0.3% price increase.