Filtrete

Filtrete Market Overview

According to in-store data from Grips Intelligence, Filtrete generated the majority of its revenue through Amazon, which accounted for 55.5% of total revenue share between January and April 2026, followed by Lowes.com at 26.9% and Acehardware.com at 17.6%. The brand's average product price during this period stood at $28.57, though pricing showed a notable downward trend with a 10.0% decrease over the tracked timeframe. Amazon's top-selling Filtrete products commanded significantly higher average prices, reaching up to $56.41 per item, compared to Lowe's and Ace Hardware where top products averaged around $24–$25. Despite the pricing pressure, Filtrete's overall revenue grew 4.7% across the reporting period, suggesting that increased volume helped offset the declining average price. This pricing divergence across retailers highlights Filtrete's strategy of offering multi-pack and premium configurations on Amazon while maintaining single-unit, value-oriented options at traditional home improvement retailers.