GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Home Depot, Lowe's, Amazon and Menards from January 1 to September 30, 2026 shows Hudson, a wholly owned subsidiary of Swiss-based Avolta AG (SIX: AVOL), concentrating nearly all of its measured sales in two retailers. Homedepot.com accounted for 47.5% of year-to-date revenue, with lowes.com close behind at 40.7%, leaving Amazon at 8.1% and menards.com at just 3.8%. The average product price landed at $25.37 across the period, though pricing proved highly volatile, rising 197.3% overall while swinging down 42.1% month-over-month to $45.70 in one recent stretch. Revenue momentum weakened over the July–September timeseries window, falling 19.7% overall and including an 83.2% month-over-month drop. Taken together, the Grips Intelligence figures point to a brand whose performance is tightly leveraged to two home-improvement chains and to unusually sharp price swings.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 30% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Hudson on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Hudson.
BY REVIEW COUNT
Across 3.07K ratings on 4 channels, Hudson averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 3.07K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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