Hudson

Hudson Market Overview

According to in-store data from Grips Intelligence covering January 1 through August 31, 2026, Hudson — a travel-retail brand wholly owned by Swiss operator Avolta AG (SIX: AVOL) — was tracked across four retail channels: Home Depot, Lowe's, Amazon and Menards. Distribution is heavily concentrated at the two largest home-improvement banners, with homedepot.com accounting for 40.3% of year-to-date revenue and lowes.com close behind at 38.5%, while Amazon contributes 15.9% and menards.com just 5.3%. The average product price across the tracked period sits at $18.97, positioning the brand in an accessible price tier. Momentum has been sharp in the most recent quarter, with revenue up 376.5% month over month and 353.8% overall since the start of the June–August timeseries window. That surge coincided with a steep mix shift upward in pricing, as the monthly average price reached $78.87 — a 413.1% month-over-month jump and a 619.0% increase across the period — suggesting higher-ticket assortment drove the gains rather than unit volume alone.