GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Montezuma generated revenue across three major retailers between January and May 2026, with Lowe's commanding the largest share at 62.1%, followed by Home Depot at 32.5%, and Amazon capturing just 5.3%. The brand's average product price during this period stood at $245.10, reflecting a premium positioning within its competitive landscape. Notably, average pricing experienced a significant decline of 47.4% over the tracked timeframe, suggesting aggressive promotional activity or a shift in product mix. Revenue also saw a sharp downturn, dropping 76.8% in the most recent month, signaling potential seasonal softness or inventory adjustments. Montezuma's heavy reliance on Lowe's and Home Depot, which together account for nearly 95% of revenue share, underscores the brand's concentrated retail distribution strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 77% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 47% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Montezuma on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Montezuma.
BY REVIEW COUNT
Across 3.67K ratings on 3 retailers, Montezuma averages 4.2★. Most reviews sit on products in the 4.0–4.2★ range.
BRAND AVERAGE
4.2
/ 5
From 3.67K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
