GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through September 30, 2026 across Home Depot, Lowe's and Amazon, Montezuma maintains a premium average product price of $194.67. Home Depot is the brand's dominant retail channel at 57.4% of year-to-date revenue, followed by Lowe's at 36.8%, while Amazon contributes just 5.7%. That concentration leaves roughly 94% of Montezuma's tracked revenue tied to two home improvement retailers. Momentum has been mixed in the most recent quarter: revenue rose 18.6% month over month but is still down 10.5% across the tracked period. Pricing has softened alongside it, with the monthly average falling 18.7% to $145.88 and sitting 3.3% below where it started.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Montezuma on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Montezuma.
BY REVIEW COUNT
Across 2K ratings on 3 channels, Montezuma averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 2K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$686.34
Price
$66K
Revenue
$385.13
Price
$46K
Revenue
$674.99
Price
$26K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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