Jackson

Jackson Market Overview

Grips Intelligence in-store data tracking Jackson from January 1 to July 31, 2026 across Lowe's, Home Depot, Amazon and Ace Hardware shows a brand — part of Fender Musical Instruments Corporation's portfolio — heavily concentrated in home improvement retail, with lowes.com alone accounting for 48.1% of revenue. Home Depot follows at 34.6%, while Amazon contributes 15.1% and acehardware.com just 2.1%, leaving more than 80% of sales tied to two big-box retailers. Revenue softened over the May–July window, falling 9.2% month-over-month in the latest period and 5.2% overall across the three-month trend. Pricing, however, moved in the opposite direction, with the average selling price rising 1.6% over the same stretch to $64.19 and a year-to-date average of $69.27. The combination of rising prices and slipping revenue points to volume pressure rather than mix erosion as the key dynamic to watch.