Jackson

Jackson Market Overview

Grips Intelligence in-store data tracked from January 1 to August 31, 2026 shows Jackson, a brand of Fender Musical Instruments Corporation, concentrating nearly half of its year-to-date revenue at lowes.com (48.4%), with homedepot.com adding another 34.4%. Amazon accounts for a comparatively modest 15.0% share, while acehardware.com trails at just 2.2%, underscoring how dependent the brand is on two dominant home-improvement retailers. Momentum softened over the summer months, with revenue falling 21.6% month over month and 28.9% across the June–August window. Average selling price followed a similar path, slipping 19.0% in the latest month to $51.96 and 18.5% over the period, against a year-to-date average product price of $66.52. Taken together, the data points to simultaneous volume and pricing pressure rather than a simple mix shift.