GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Best Buy, Amazon, lowes.com, and homedepot.com, Mohu — a brand owned by privately held Antennas Direct — held an average product price of $59.05. Best Buy accounted for the largest slice of year-to-date revenue at 47.4%, narrowly ahead of Amazon at 41.2%. The two home-improvement channels remained comparatively minor, with lowes.com at 6.7% and homedepot.com at 4.7% of revenue. Momentum has been mixed in the most recent quarter: revenue fell 12.6% month over month, yet still finished 3.5% higher across the tracked period. Average price followed a similar pattern, rising 2.2% in the latest month to $60.34 while edging down 0.7% overall.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Mohu on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Mohu.
BY REVENUE
Mohu sells 54% online and 46% offline. Online runs through 3 channels; offline through 1.
Online
54%
46%
Offline
Online channels
54%
Offline channels
46%
BY REVIEW COUNT
Across 56K ratings on 4 channels, Mohu averages 3.9★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
3.9
/ 5
From 56K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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