GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Mint Mobile generated 100% of its tracked offline revenue exclusively through Best Buy during Q1 2026 (January–March 2026). The brand's average product price stood at $22.21 across the quarter, with pricing trending upward by 3.4% over the period. Mint Mobile experienced notable revenue volatility, including a strong 26.2% month-over-month revenue surge, though overall quarterly revenue declined by 16.1%. Among its top-selling SKUs at Best Buy, the Unlimited Phone Plan (3 Months of Wireless Service) dominated the product lineup at multiple price points ranging from approximately $13 to $56. This heavy reliance on a single retailer and a concentrated product assortment presents both a focused distribution strategy and a potential growth limitation for the brand.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 16% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Mint Mobile on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Mint Mobile.
BY REVENUE