GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked Mint Mobile across Amazon and Best Buy from January 1 to September 30, 2026, showing a brand whose retail footprint is split almost evenly between its two channels. Amazon accounted for 51.9% of year-to-date revenue, with Best Buy close behind at 48.1%, leaving Mint Mobile — a brand held by T-Mobile US (NASDAQ: TMUS) — unusually balanced versus peers that typically skew toward a single marketplace. Average product price landed at $29.43 over the period, and pricing has been trending upward, rising 10.9% overall and jumping 12.4% month-over-month to $29.26 in the most recent reading. Revenue grew 4.2% across the tracked window, though momentum cooled with a 2.8% month-over-month decline in the latest period. Together, the data points to a brand leaning on price gains rather than volume to sustain growth heading into the back half of the year.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Mint Mobile on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Mint Mobile.
BY REVENUE
Mint Mobile sells 52% online and 48% offline. Online runs through 1 channel; offline through 1. Online share has moved from 62% in May to 53% in Sep.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 476K ratings on 2 channels, Mint Mobile averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 476K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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