GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, homedepot.com and acehardware.com from January 1 to July 31, 2026, MIBRO's average product price sits at $32.65. Amazon dominates the brand's channel mix at 60.7% of year-to-date revenue, with homedepot.com contributing 20.3% and acehardware.com 18.7%. Momentum has weakened over the May–July timeseries window, with revenue falling 41.0% month over month and 35.9% across the period overall. Pricing has softened alongside volume, as the average price slipped 5.6% in the latest month to $31.66 and declined 11.9% over the tracked window. The combination of falling prices and steeper revenue declines suggests discounting has not been enough to offset weakening sell-through, leaving MIBRO heavily reliant on a single dominant channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 36% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for MIBRO on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for MIBRO.
BY REVENUE
MIBRO sells 80% online and 20% offline. Online runs through 2 channels; offline through 1. Online share has moved from 42% in Mar to 75% in Jul.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 16K ratings on 3 channels, MIBRO averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 16K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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