GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon, homedepot.com, acehardware.com and lowes.com, MIBRO recorded an average product price of $28.69. Amazon is the brand's dominant channel at 47.7% of year-to-date revenue, followed by homedepot.com at 25.0% and acehardware.com at 21.7%, while lowes.com contributes just 5.6%. Momentum weakened over the July–September tracking window, with revenue falling 25.0% across the period and dropping 44.8% in the most recent month alone. Pricing softened in parallel, as the average selling price slid 20.4% over the quarter to $24.71, a 1.6% decline month over month. The combination of a steep revenue contraction and sustained price erosion suggests MIBRO is facing both demand and positioning pressure heading into the final quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 25% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 20% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for MIBRO on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for MIBRO.
BY REVENUE
MIBRO sells 79% online and 21% offline. Online runs through 3 channels; offline through 1.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 20K ratings on 4 channels, MIBRO averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 20K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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