Metra

Metra Market Overview

Grips Intelligence in-store data covering January 1 to July 31, 2026 across Amazon and Best Buy shows Metra, a brand owned outright by family-held Metra Electronics Corporation, splitting revenue almost evenly between the two retailers at 52.1% and 47.6% respectively. The brand's average product price sits at $17.32 year to date, though monthly pricing has trended lower, easing 3.4% over the tracked period to $16.25 in the most recent month, a 6.1% month-over-month decline. Revenue has softened alongside price, falling 6.3% versus the prior month and 4.6% across the May to July timeseries window. That balanced dual-channel footprint is unusual, as most brands of this size skew heavily toward marketplace sales rather than maintaining near-parity with a big-box partner. The price gap between channels is also notable, with Best Buy's leading items priced between $69.99 and $129.99 against Amazon top sellers ranging from $7.49 to $75.79.