GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence tracking Metra across Amazon and Best Buy between January 1 and August 31, 2026, the brand's demand is split almost evenly between its two retail channels. Amazon accounts for 54.4% of year-to-date revenue, with Best Buy close behind at 45.4%, giving Metra an unusually balanced distribution footprint. The average product price across the tracked assortment sits at $16.92, though pricing has softened 5.7% over the measured period. Revenue has also trended lower, declining 9.9% overall and slipping a further 3.7% month over month in the most recent reading. The channel mix also shows a clear price divide, with Best Buy's top-selling items clustering in the $69.99–$129.99 range versus Amazon best sellers priced as low as $7.49.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Metra on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Metra.
BY REVENUE
Metra sells 56% online and 44% offline. Online runs through 1 channel; offline through 1.
Online
56%
44%
Offline
Online channels
56%
Offline channels
44%
BY REVIEW COUNT
Across 1.34M ratings on 2 channels, Metra averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.34M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$109.99
Price
$93K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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