GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, SiriusXM generated the vast majority of its offline revenue through Amazon, which accounted for 88.5% of revenue share between January and May 2026, with Best Buy capturing just 9.8%. The brand's average product price stood at $66.92 across tracked retailers during this period. SiriusXM's in-store revenue experienced a notable 18.5% decline over the March to May 2026 trend period, despite a brief 10.5% month-over-month rebound in the most recent month. Average pricing also trended downward, falling 10.7% over the same window, suggesting increased discounting or a shift toward lower-priced SKUs. These insights underscore SiriusXM's heavy reliance on Amazon as its dominant offline retail channel while facing pricing and revenue headwinds in early 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 18% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 11% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for SiriusXM on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for SiriusXM.
BY REVENUE
SiriusXM sells 90% online and 10% offline. Online runs through 1 retailer; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 187K ratings on 2 retailers, SiriusXM averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 187K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$61.70
Price
$104K
Revenue
$89.95
Price
$73K
Revenue
$62.37
Price
$60K
Revenue
$199.95
Price
$48K
Revenue
