SiriusXM

SiriusXM Market Overview

According to Grips Intelligence data tracking Amazon and Best Buy from January to February 2026, SiriusXM posted an average product price of $72.63 across its accessory and hardware lineup. Amazon dominates as the brand's primary retail channel, commanding a 90.0% revenue share compared to Best Buy's 8.7%. However, the brand faced notable headwinds during the period, with overall revenue declining 22.1% and average pricing dropping 3.7% over the tracked timeframe. The SiriusXM Onyx EZR Satellite Radio with Home Kit, priced at $59.99, and the Onyx Plus with Vehicle Kit at $89.95 ranked among the top-listed products on Amazon. These trends suggest SiriusXM may be navigating a challenging demand environment heading into early 2026, making its heavy reliance on Amazon a key factor to watch.