GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to September 30, 2026, SiriusXM — a brand of Sirius XM Holdings (NASDAQ: SIRI) — carried an average product price of $61.56 across the period. Channel concentration is the defining feature of the brand's footprint, with Amazon accounting for 84.3% of year-to-date revenue versus 14.7% at Best Buy. Momentum softened over the measured window, as revenue declined 15.7% overall and fell 31.7% in the most recent month against the prior month. Pricing moved in the opposite direction, with the average price rising 4.2% month-over-month to $62.25 and finishing 0.9% higher across the period. That combination of firmer pricing alongside contracting revenue suggests unit volume, rather than discounting, is the primary pressure point for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for SiriusXM on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for SiriusXM.
BY REVENUE
SiriusXM sells 86% online and 14% offline. Online runs through 2 channels; offline through 1.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 170K ratings on 2 channels, SiriusXM averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 170K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$69.99
Price
$112K
Revenue
$161.22
Price
$111K
Revenue
$84.00
Price
$109K
Revenue
$69.78
Price
$98K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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