GRIPS CUSTOMERS & RESEARCH PARTNERS
PAC's in-store performance between January 1 and September 30, 2026, tracked across Amazon and Best Buy, shows a brand operating at a premium average product price of $73.73. Grips Intelligence data indicates Amazon accounts for 58.5% of year-to-date revenue, with Best Buy close behind at 40.8%, pointing to a notably balanced two-channel split. Momentum has softened recently, with revenue down 5.6% month over month and 7.2% across the tracked period. Average pricing has followed a similar path, slipping 4.5% in the latest month to $69.99 and easing 1.9% overall. The brand, which is privately held, continues to anchor both retail channels with items priced between roughly $139 and $247, suggesting the recent revenue dip stems more from volume than from any broad repositioning on price.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for PAC on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for PAC.
BY REVENUE
PAC sells 60% online and 40% offline. Online runs through 2 channels; offline through 1. Online share has moved from 65% in May to 71% in Sep.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 185K ratings on 2 channels, PAC averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 185K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$139.28
Price
$195K
Revenue
$141.05
Price
$147K
Revenue
$247.33
Price
$92K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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