GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence, Master Cook's overall revenue grew 21.1% across the first half of 2026 (January 1–June 30), tracked across Amazon and menards.com. Amazon led distribution with a 54.6% revenue share, while menards.com held a closely competitive 44.9% share over the same period. The brand's average product price landed at $75.56, though pricing softened notably, declining 19.0% over the tracked window. Most recently, average price fell to $64.83, a 19.8% month-over-month drop, signaling a meaningful shift in the brand's in-store price positioning.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 21% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 19% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Master Cook on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for Master Cook.
BY REVENUE
Master Cook sells 55% online and 45% offline. Online runs through 1 channel; offline through 1.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVIEW COUNT
Across 68K ratings on 2 channels, Master Cook averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 68K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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