GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Menards.com and Amazon from January 1 to September 30, 2026 shows Master Cook operating as a near-evenly split two-channel brand, with menards.com accounting for 52.1% of year-to-date revenue and Amazon close behind at 46.7%. The brand's average product price sits at $63.81 across the measured period, positioning it in the mid-tier of its competitive set. Momentum, however, has weakened materially: revenue fell 30.7% month-over-month in the most recent period tracked and is down 48.9% overall across the Q3 timeseries window. Pricing has softened alongside volume, with the average price slipping to $52.55, a 10.6% monthly decline and a 13.1% drop over the full trend period. Together, the Grips Intelligence figures suggest a brand facing simultaneous pressure on both demand and realized price, making channel mix and pricing discipline the key variables to watch heading into the next cycle.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 49% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Master Cook on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Master Cook.
BY REVENUE
Master Cook sells 50% online and 50% offline. Online runs through 2 channels; offline through 1.
Online
50%
50%
Offline
Online channels
50%
Offline channels
50%
BY REVIEW COUNT
Across 62K ratings on 2 channels, Master Cook averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 62K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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