GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and menards.com from January 1 to August 31, 2026 shows Master Cook operating with an almost perfectly split retail footprint. Amazon accounted for 50.2% of year-to-date revenue, with menards.com close behind at 49.0%, leaving the brand unusually balanced between a marketplace and a home-improvement retailer. The average product price sat at $68.55 for the period, though pricing has drifted lower, ending the most recent month at $61.02 after a 2.8% month-over-month decline and a 5.9% decrease overall. Revenue momentum has been the bigger concern, falling 25.5% versus the prior month and 43.4% across the June 1 to August 31, 2026 timeseries window. Taken together, the Grips Intelligence figures point to softening demand rather than a channel-specific issue, given how evenly sales are distributed.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 43% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Master Cook on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for Master Cook.
BY REVENUE
Master Cook sells 51% online and 49% offline. Online runs through 2 channels; offline through 1.
Online
51%
49%
Offline
Online channels
51%
Offline channels
49%
BY REVIEW COUNT
Across 67K ratings on 2 channels, Master Cook averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 67K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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