GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Markal generated an average product price of $8.73 across tracked retailers between January and May 2026. Revenue distribution was nearly evenly split, with Amazon capturing 51.5% of revenue share and Menards.com accounting for 48.1%, indicating a highly concentrated two-retailer strategy. Notably, Markal's average price increased by 24.3% over the tracked period, suggesting a significant shift toward higher-priced product offerings or pricing adjustments. During the same window, overall revenue grew 3.1%, demonstrating steady top-line momentum despite the substantial price increases. This combination of rising prices and positive revenue growth points to strong brand demand resilience for Markal in its core retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 24% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Markal on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Markal.
BY REVENUE
Markal sells 52% online and 48% offline. Online runs through 1 retailer; offline through 1. Online share has moved from 50% in Jan to 62% in May.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 54K ratings on 2 retailers, Markal averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 54K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$20.43
Price
$83K
Revenue
$68.83
Price
$32K
Revenue
$28.86
Price
$31K
Revenue
$38.92
Price
$19K
Revenue
$79.77
Price
$18K
Revenue
