GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 through September 30, 2026 across Amazon, menards.com and lowes.com, Markal shows a concentrated channel mix led by Amazon at 56.7% of revenue, with menards.com close behind at 41.6% and lowes.com contributing just 1.7%. Revenue climbed 23.1% over the tracked period, with the most recent month adding another 4.7% gain month over month. Pricing has moved up alongside volume, as the average selling price rose 15.9% to $11.49 in the latest month, well above the $9.68 year-to-date average. That gap between the period average and current pricing suggests a deliberate shift toward higher-value assortments or multi-unit configurations rather than discount-driven growth. The near-even split between a marketplace channel and a regional home improvement retailer is unusual at this scale and makes Markal's distribution strategy worth watching through year-end.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 23% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 15% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Markal on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Markal.
BY REVENUE
Markal sells 61% online and 39% offline. Online runs through 2 channels; offline through 1.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 57K ratings on 3 channels, Markal averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 57K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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