GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence, Markal generated a nearly even split of in-store revenue across two tracked channels between January 1 and June 30, 2026, with Amazon capturing 50.2% and menards.com holding 48.8% of sales. Over the April–June 2026 timeseries period, the brand's revenue declined 13.5%, including a 14.3% month-over-month drop, signaling softening demand. Despite the revenue decline, Markal's average selling price rose 15.3% over the period, reaching $10.42 after a 6.2% month-over-month increase. The brand's overall average product price across channels stood at $8.66, positioning it competitively within the affordable industrial marking segment.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 15% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Markal on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Markal.
BY REVENUE
Markal sells 52% online and 48% offline. Online runs through 2 channels; offline through 1. Online share has moved from 43% in Feb to 62% in Jun.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 53K ratings on 2 channels, Markal averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 53K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$19.88
Price
$85K
Revenue
$70.39
Price
$44K
Revenue
$31.28
Price
$27K
Revenue
$73.40
Price
$25K
Revenue
$39.89
Price
$24K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
