GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Amazon, menards.com and lowes.com, Markal's sales are concentrated in two channels, with Amazon holding 54.8% of tracked revenue and menards.com close behind at 43.5%. Lowes.com remains a marginal outlet at just 1.7% share, underscoring how dependent the brand's measured performance is on its two leading retail partners. The average product price sits at $9.40 year to date, though pricing has trended upward, rising 8.1% over the June–August window to reach $11.26 in the latest month, an 11.6% month-over-month increase. Revenue showed similar volatility, climbing 18.6% versus the prior month yet finishing the three-month period down 3.9% overall. Together, the figures point to a brand trading higher prices against softer aggregate volume, with growth momentum hinging on how the Amazon–Menards balance evolves.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Markal on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for Markal.
BY REVENUE
Markal sells 56% online and 44% offline. Online runs through 2 channels; offline through 1.
Online
56%
44%
Offline
Online channels
56%
Offline channels
44%
BY REVIEW COUNT
Across 52K ratings on 3 channels, Markal averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 52K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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