GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Home Depot, Lowe's, Amazon and Ace Hardware shows Steelman revenue growing 18.9% over the January 1 to September 30, 2026 period, including a 6.3% month-over-month gain in the most recent month. Distribution is notably balanced, with homedepot.com holding a 38.1% revenue share, lowes.com 34.3% and Amazon 25.6%, while acehardware.com contributes just 1.1%. The brand, a house label of privately held JS Products, Inc., carries an average product price of $22.19 across the tracked period. Pricing has been essentially flat year to date, up 0.7% overall, though the latest month's average of $22.84 marked a 4.2% decline from the prior month. That combination of rising revenue against stable pricing suggests growth is being driven by unit volume rather than price increases.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 19% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Steelman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Steelman.
BY REVIEW COUNT
Across 84K ratings on 4 channels, Steelman averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 84K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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