GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across four major retailers, Steelman maintains a diversified retail presence with Home Depot commanding the largest revenue share at 40.2%, followed by Amazon at 28.7% and Lowe's at 26.5%. The brand's average product price sits at $22.76, though its portfolio spans a wide range from budget-friendly tools under $15 to premium diagnostic systems priced above $290. Menards accounts for a modest 3.7% of revenue share, indicating that the brand's sales are heavily concentrated among the top three retailers. Notably, Steelman experienced a 10.2% revenue decline over the tracked period, paired with a 5.9% decrease in average pricing, suggesting increased promotional activity or a shift toward lower-priced product sales. This pricing and revenue trend may signal a competitive repositioning strategy worth monitoring in the coming months.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 10% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Steelman on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Steelman.
BY REVIEW COUNT
Across 109K ratings on 4 retailers, Steelman averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 109K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
