GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Lowe's, Amazon, and Menards from January 1 to June 30, 2026, Steelman's revenue declined 14.3% over the period, with the most recent month down 13.2% versus the prior month. Home Depot led the brand's revenue mix at 40.2%, followed by Lowe's at 29.0% and Amazon at 26.6%, while Menards contributed just 3.2%. The average product price held around $22.42, though it slipped 5.7% across the full period even as the latest month ticked up 0.2% to $22.03. On Amazon, Steelman's top sellers skewed toward premium diagnostic gear, led by the ChassisEAR 2 Noise Finder at roughly $279.91, well above the brand's typical price point.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Steelman on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Steelman.
BY REVIEW COUNT
Across 106K ratings on 4 channels, Steelman averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 106K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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