GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across menards.com, lowes.com, Amazon, and acehardware.com, Montana Brand's performance is highly concentrated in a single retail partner. Menards accounts for 92.5% of year-to-date revenue, leaving Lowe's (3.8%), Amazon (2.2%), and Ace Hardware (1.5%) with marginal contributions. Revenue has softened over the tracked period, declining 8.9% overall and falling 15.9% month over month in the most recent period measured. At the same time, pricing has moved in the opposite direction, with the average selling price rising 10.1% to $9.10, above the $8.12 year-to-date average. That divergence between rising prices and falling revenue, combined with near-total reliance on one retailer, is the key dynamic for anyone benchmarking the brand's distribution risk.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Montana Brand on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Montana Brand.
BY REVENUE
Montana Brand sells 6% online and 94% offline. Online runs through 2 channels; offline through 2.
Online
6%
94%
Offline
Online channels
6%
Offline channels
94%
BY REVIEW COUNT
Across 686 ratings on 4 channels, Montana Brand averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 686 ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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