Montana Brand

Montana Brand Market Overview

According to offline retail data from Grips Intelligence, Montana Brand generated 96.0% of its year-to-date revenue through Menards, with Lowe's (2.5%) and Ace Hardware (1.5%) making up the remaining in-store sales tracked across these three channels between January 1 and June 30, 2026. The brand carried an average product price of $7.57 over this period, reflecting a 2.3% increase in average selling price since the start of the tracked window. In the most recent quarter (April 1 to June 30, 2026), Grips Intelligence data shows the average price climbing to $7.81, up 6.6% month-over-month. However, overall revenue slipped 3.3%, signaling that pricing gains have not fully translated into top-line growth. Manufactured by privately held Rocky Mountain Twist, Montana Brand's heavy concentration in a single retail channel underscores both the strength of its flagship partnership and its exposure to channel-specific risk.