GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, menards.com, lowes.com and acehardware.com from January 1 to September 30, 2026 shows Lufkin, a brand of the privately held Apex Tool Group, concentrating its sales in a narrow set of outlets. Amazon alone accounts for 64.1% of year-to-date revenue, with menards.com contributing a substantial 31.3% and lowes.com (2.8%) plus acehardware.com (1.8%) rounding out the remainder. The brand's average product price sits at $16.00, though pricing has softened 6.2% over the tracked period, including a 3.5% month-over-month dip to $15.79. Revenue has followed a similar path, falling 13.5% overall and declining 5.6% versus the prior month in the July–September timeseries window. The combination of price erosion and revenue contraction suggests competitive pressure in Lufkin's core marketplace channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Lufkin on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Lufkin.
BY REVENUE
Lufkin sells 68% online and 32% offline. Online runs through 2 channels; offline through 2.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 70K ratings on 4 channels, Lufkin averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 70K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$14.35
Price
$37K
Revenue
$15.09
Price
$36K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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