GRIPS CUSTOMERS & RESEARCH PARTNERS
Between 2026-01-01 and 2026-06-30, Grips Intelligence in-store data shows that Lively®, a subsidiary of publicly traded Best Buy (NYSE: BBY), generated the majority of its tracked revenue at Best Buy, which accounted for 77.6% of sales, while Amazon contributed the remaining 22.4%. Across the tracked Best Buy and Amazon channels, the brand's average product price stood at $47.26, though pricing softened notably, with the average price declining 32.1% over the period to $39.15. Revenue momentum also weakened considerably, falling 45.8% across the full data range. On a shorter-term basis during the April–June 2026 timeseries window, monthly revenue slipped an additional 25.4% versus the prior month, alongside a 6.0% month-over-month dip in average price. These figures, sourced from Grips Intelligence, point to sustained pressure on both volume and pricing throughout the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 46% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 32% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Lively® on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Lively®.
BY REVENUE
Lively® sells 23% online and 77% offline. Online runs through 1 channel; offline through 1. Online share has moved from 25% in Feb to 32% in Jun.
Online
23%
77%
Offline
Online channels
23%
Offline channels
77%
BY REVIEW COUNT
Across 82K ratings on 2 channels, Lively® averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 82K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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