GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Best Buy and Amazon from January 1 to July 31, 2026, Lively® generated the majority of its year-to-date revenue through Best Buy, which accounted for 73.9% of sales. Amazon contributed the remaining 26.1%, leaving the brand's performance heavily concentrated in a single retail partner. Revenue trends point to softening momentum, with sales down 10.7% month over month and 33.4% across the tracked period. Pricing has followed a similar trajectory, as the average selling price slipped 1.7% month over month to $38.49 and declined 7.6% overall. Against a year-to-date average product price of $43.96, the downward pricing drift suggests growing promotional pressure at shelf.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 29% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Lively® on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Lively®.
BY REVENUE
Lively® sells 27% online and 73% offline. Online runs through 1 channel; offline through 1. Online share has moved from 24% in Mar to 44% in Jul.
Online
27%
73%
Offline
Online channels
27%
Offline channels
73%
BY REVIEW COUNT
Across 82K ratings on 2 channels, Lively® averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 82K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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