GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Best Buy and Amazon from January 1 to September 30, 2026, Lively® — a brand operated by Best Buy Health, a subsidiary of Best Buy Co., Inc. (NYSE: BBY) — maintained an average product price of $41.89 year to date. Channel concentration is pronounced, with Best Buy accounting for 67.6% of year-to-date revenue and Amazon contributing the remaining 32.4%. Revenue softened over the July–September window, falling 13.5% across the period and declining a further 2.5% month over month in the latest reading. Pricing moved in the opposite direction, with the average selling price climbing 13.9% over the same stretch to $44.43, including an 8.1% month-over-month increase. The combination of rising average prices and contracting revenue points to volume pressure rather than discounting as the driver of the brand's recent trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 14% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Lively® on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Lively®.
BY REVENUE
Lively® sells 37% online and 63% offline. Online runs through 1 channel; offline through 1. Online share has moved from 23% in May to 57% in Sep.
Online
37%
63%
Offline
Online channels
37%
Offline channels
63%
BY REVIEW COUNT
Across 82K ratings on 2 channels, Lively® averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 82K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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