Home/Insights/Brands/American StandardProduct Intelligence - 2026 YTD USA

American Standard

1M+

Products Sold, Jan to Sep 2026

1,400+

# Offline Stores

$146.84

Avg. Price

4.3

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

American Standard Market Overview

American Standard, a brand owned by Japan's LIXIL Corporation (TYO: 5938), generated revenue growth of 6.6% across the tracked period, according to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Lowe's, Home Depot, Menards, and Amazon. Lowe's accounts for the majority of brand revenue at 54.7% share, followed by Home Depot at 30.3%, while Menards (11.2%) and Amazon (3.2%) make up the remainder. The average product price sits at $146.58, with the most recent month registering $149.20 — a 1.5% increase over the period despite a marginal 0.1% month-over-month dip. Monthly momentum remained positive, with revenue rising 2.5% versus the prior month in the July–September timeseries window. The concentration of nearly 85% of revenue within two retail partners underscores how dependent the brand's performance is on big-box home improvement distribution.

Revenue Share by Channel
Data covers Lowe's, Home Depot, Menards, Amazon

American Standard's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 7% from Jul to Sep.

Monthly revenue

Indexed values, 0-100

American Standard's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.

Average price

Absolute values in $

Start benchmarking for free

American Standard's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for American Standard on Amazon.

Amazon

Categories by revenue share

Distribution in %

American Standard's channels

REVENUE SHARE

Revenue distribution across tracked channels for American Standard.

Channels by revenue share

Distribution in %

American Standard's online vs offline revenue split

BY REVENUE

American Standard sells 73% online and 27% offline. Online runs through 3 channels; offline through 3.

Revenue by channel

Share of total revenue across all channels

Online

73%

27%

Offline

Online channels

73%

Lowes.com
HomeDepot.com
Amazon.com

Offline channels

27%

Lowe's stores
Menards stores
Ace Hardware stores

American Standard's customer ratings

BY REVIEW COUNT

Across 1.42M ratings on 4 channels, American Standard averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.3

/ 5

From 1.42M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for American Standard

BY REVENUE

Amazon
Amazon
#1American Standard 5503A00B.020 Slow Elongated Closed Front Toilet Seat, White

$37.65

Price

$624K

Revenue

#2American Standard 5503B00B.020 Transitional Slow-Close Round Front Toilet Seat, White

$41.76

Price

$201K

Revenue

#3Zinc 100mg, Vitamin C 1000mg, Vitamin D 5000IU per Serving, Immune Support for Adults, Immune System Booster Supplements, Non GMO, No Filler, No Stearate, 120 Vegan Capsules, 60 Day Supply

$18.99

Price

$149K

Revenue

#4American Standard 1029072950 Spectra Versa 24-Inch 4-Function Retrofit Shower System with Rain Showerhead, 1.8 GPM, Brushed Nickel

$403.86

Price

$108K

Revenue

#5American Standard 6581001.020 Maybrook Urinal, White

$142.99

Price

$94K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved