Home/Insights/Brands/American StandardProduct Intelligence - 2026 YTD USA

American Standard

700K+

Products Sold, Jan to Jul 2026

1,800+

# Offline Stores

$140.11

Avg. Price

4.3

Avg. Rating

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American Standard Market Overview

American Standard, a brand owned by Japan's LIXIL Corporation (TYO: 5938), generated an average product price of $141.94 across in-store retail channels tracked by Grips Intelligence between January 1 and July 31, 2026. Lowe's leads distribution with a commanding 50.6% of year-to-date revenue share, followed by Home Depot at 32.1% and Menards at 13.3%, while Amazon accounts for just 3.4%. Momentum has been positive in recent months, with revenue climbing 10.6% month over month and 16.2% overall across the May through July 2026 window. Pricing has firmed alongside that growth, with the average selling price reaching $146.86, up 3.9% versus the prior month and 4.1% over the period. This heavy concentration in home improvement retail — where the top three chains capture roughly 96% of revenue — underscores how central big-box partnerships remain to the brand's offline performance.

Revenue Share by Channel
Data covers Lowe's, Home Depot, Menards, Amazon

American Standard's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 16% from May to Jul.

Monthly revenue

Indexed values, 0-100

American Standard's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 4% from May to Jul.

Average price

Absolute values in $

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American Standard's categories

REVENUE SHARE

Home Depot

Revenue distribution across product categories for American Standard on Home Depot.

Home Depot

Categories by revenue share

Distribution in %

American Standard's channels

REVENUE SHARE

Revenue distribution across tracked channels for American Standard.

Channels by revenue share

Distribution in %

American Standard's online vs offline revenue split

BY REVENUE

American Standard sells 72% online and 28% offline. Online runs through 3 channels; offline through 3.

Revenue by channel

Share of total revenue across all channels

Online

72%

28%

Offline

Online channels

72%

Lowes.com
HomeDepot.com
Amazon.com

Offline channels

28%

Lowe's stores
Menards stores
Ace Hardware stores

American Standard's customer ratings

BY REVIEW COUNT

Across 1.42M ratings on 4 channels, American Standard averages 4.3. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.3

/ 5

From 1.42M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for American Standard

BY REVENUE

Home Depot
Home Depot
#1Cadet PRO 2-Piece 1.28 GPF Single Flush Chair Height Elongated Toilet with 12 in. Rough-In in White

$291.92

Price

$1.2M

Revenue

#2Afwall FloWise 1.28 GPF Elongated Toilet Bowl Only with Top Spud Flushometer in White

$121.57

Price

$890K

Revenue

#3Cadet Pro 1.6 GPF Right Height Elongated Toilet Bowl Only in White

$198.23

Price

$664K

Revenue

#4Madera 1-Piece 1.28 GPF Single Flush Elongated Toilet in White

$347.00

Price

$548K

Revenue

#5Coastal Serin 68 in. x 31 in. Soaking Bathtub with Center Drain in White

$1,969.85

Price

$522K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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