GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, Home Depot, Lowe's, and Menards, KNIPEX generated roughly three-quarters of its revenue through Amazon at 75.2%, followed distantly by homedepot.com at 17.0%, with lowes.com (5.8%) and menards.com (1.4%) rounding out the mix. The brand's revenue declined 13.2% over the period, including an 11.6% month-over-month drop in the most recent tracked month. Meanwhile, pricing remained essentially flat, with the average product price holding around $58.24 and edging up just 0.1% overall. KNIPEX's assortment skews toward its premium Cobra pliers lines, with multi-piece sets commanding notably higher average prices—such as Home Depot's insulated plier sets exceeding $250-$300 and Lowe's cutting pliers averaging over $300—versus its roughly $34 entry-level Cobra offerings. As a privately held German family company, KNIPEX does not trade publicly, so no financial disclosures beyond this retail-tracked data are available.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for KNIPEX on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for KNIPEX.
BY REVIEW COUNT
Across 2.25M ratings on 4 channels, KNIPEX averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 2.25M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$251.43
Price
$18K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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