GRIPS CUSTOMERS & RESEARCH PARTNERS
King, an indirectly owned Microsoft (NASDAQ: MSFT) business, generated in-store and offline retail sales tracked by Grips Intelligence from January 1 to July 31, 2026 across Lowe's, Amazon and Home Depot. Lowe's dominates the brand's channel mix at 66.2% of year-to-date revenue, well ahead of Amazon at 17.0% and Home Depot at 16.1%. The average product price sits at $93.53, with the most recent month coming in at $92.45, a 3.6% dip versus the prior month but still up 11.4% over the tracked period. Revenue, meanwhile, fell 10.7% month over month, leaving the brand essentially flat at a 0.2% decline overall. That combination of rising average prices and softening revenue suggests King's growth is currently being carried by pricing rather than volume.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for King on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for King.
BY REVIEW COUNT
Across 194K ratings on 3 channels, King averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 194K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$56.14
Price
$90K
Revenue
$150.85
Price
$86K
Revenue
$599.99
Price
$74K
Revenue
$66.52
Price
$50K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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