Home/Insights/Brands/KingProduct Intelligence - 2026 YTD USA

King

70K+

Products Sold, Jan to Aug 2026

100+

# Offline Stores

$85.00

Avg. Price

4.5

Avg. Rating

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King Market Overview

According to Grips Intelligence in-store data tracked across Lowe's, Amazon, and Home Depot from January 1 to August 31, 2026, King — an indirectly held business of Microsoft (NASDAQ: MSFT) — shows a clearly concentrated retail footprint. Lowe's accounts for 64.2% of year-to-date revenue, well ahead of Amazon at 18.6% and Home Depot at 16.5%, making a single retailer the decisive driver of the brand's performance. Momentum has been positive, with revenue up 24.0% month over month in the most recent period and 12.3% higher across the June–August timeseries window. Pricing has moved in the opposite direction, as the average selling price slipped 4.8% over the period to $84.77, despite a modest 1.3% monthly uptick, against a blended average product price of $88.66. Taken together, the Grips Intelligence figures point to volume-led growth and mild price erosion, leaving King's trajectory closely tied to its dominant Lowe's channel.

Revenue Share by Channel
Data covers Lowe's, Home Depot, Amazon

King's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 21% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

King's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.

Average price

Absolute values in $

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King's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for King on Amazon.

Amazon

Categories by revenue share

Distribution in %

King's channels

REVENUE SHARE

Revenue distribution across tracked channels for King.

Channels by revenue share

Distribution in %

King's customer ratings

BY REVIEW COUNT

Across 166K ratings on 3 channels, King averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.5

/ 5

From 166K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for King

BY REVENUE

Amazon
Amazon
#1KING Whetstone Starter Set Include 1000/6000 Grit Combination Whetstone made in Japan, Knife Angle Holder, B&B Japan Original Wiping Cloth and Stable Plastic Base

$54.82

Price

$97K

Revenue

#2KING KW65 1000/6000 Grit Combination Whetstone with Plastic Base

$34.83

Price

$68K

Revenue

#3KING Mosquito Coils – Hawaii’s Most Trusted Citronella Protection – Each Coil Provides Up to 8 Hours of Protection (60 Coils)

$39.99

Price

$32K

Revenue

#4King Bed Frame with 6 Storage Drawers, Linen Upholstered Headboard, Built-in USB Charging Station & LED Lighting, Silent Metal Support, No Box Spring Needed, Vintage Black

$339.99

Price

$25K

Revenue

#5King BKOU172 Multi Utility Lighter Assorted Colors

$10.89

Price

$22K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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