King

King Market Overview

According to Grips Intelligence in-store data from January to April 2026, King demonstrates a highly concentrated retail footprint, with Lowe's commanding a dominant 73.9% share of the brand's total revenue across tracked retailers including Amazon, Home Depot, and Menards. Amazon and Home Depot account for 13.0% and 12.0% of revenue respectively, leaving Menards with a minimal 1.1% contribution. King's average product price sits at $97.60, though pricing saw a modest 1.1% decline over the observed period. With Lowe's serving as the brand's primary revenue engine and a wide price range across its product assortment, King's retail strategy appears heavily weighted toward the home improvement channel.