GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Home Depot, and Amazon from January 1 to September 30, 2026, King — an indirectly held business of Microsoft (NASDAQ: MSFT) — has posted 90.0% revenue growth over the measured period. Lowe's is by far the dominant outlet, accounting for 67.4% of year-to-date revenue, ahead of Home Depot at 18.6% and Amazon at 13.3%. Momentum accelerated late in the period, with revenue climbing 32.9% month over month in the most recent reading. Pricing has firmed alongside volume, as the average product price of $96.79 rose 9.6% overall and reached $100.47 in the latest month, an 11.1% monthly increase. The combination of concentrated channel exposure and simultaneous price and revenue gains suggests King is converting a single dominant retail relationship into outsized growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 91% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for King on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for King.
BY REVIEW COUNT
Across 147K ratings on 3 channels, King averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 147K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$51.97
Price
$103K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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