GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Lowe's, and Amazon between January 1 and July 31, 2026, Thanaddo's sales remain heavily concentrated in a single retail partner. Home Depot accounts for 73.6% of year-to-date revenue, with Lowe's contributing 24.4% and Amazon just 1.9%, leaving the brand highly exposed to shifts at one account. Momentum has softened over the most recent quarter, with revenue down 14.5% month-over-month and 30.4% overall since the start of the May–July tracking window. Pricing has followed a similar path, with the average selling price falling 20.3% month-over-month to $299.48 and 13.7% across the period, against a year-to-date average product price of $342.92. The combination of declining revenue and compressing prices suggests promotional pressure rather than pure volume loss is shaping the brand's recent trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 31% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Thanaddo on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Thanaddo.
BY REVIEW COUNT
Across 11K ratings on 3 channels, Thanaddo averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 11K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$322.79
Price
$82K
Revenue
$278.73
Price
$82K
Revenue
$833.50
Price
$76K
Revenue
$359.99
Price
$56K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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