GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking performance across Lowes, Ace Hardware, and Home Depot from January to February 2026, Handy demonstrates a notably concentrated retail distribution strategy. The brand's revenue is heavily dominated by Lowes.com, which commands a 59.7% share, followed by Ace Hardware at 39.0%, while Home Depot accounts for just 1.4% of total revenue. Handy maintains an accessible average product price of $6.18, positioning it competitively in its category. The brand showed strong momentum during the tracked period, with revenue growing 14.5% overall, signaling healthy demand trends heading into 2026. This growth, combined with its lean retail footprint, suggests Handy has built a focused but effective distribution model anchored by two key retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 15% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Handy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Handy.
BY REVENUE