Home/Insights/Brands/KiddeProduct Intelligence - 2026 YTD USA

Kidde

1M+

Products Sold, Jan to Sep 2026

350+

# Offline Stores

$50.16

Avg. Price

4.6

Avg. Rating

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Kidde Market Overview

Grips Intelligence in-store data tracked across Amazon, Menards and Home Depot from January 1 to September 30, 2026 shows Kidde — a brand held privately under Lone Star Funds following the carve-out of Carrier's fire business — commanding an average product price of $50.13 year to date. Channel concentration is pronounced, with Amazon accounting for 66.4% of tracked revenue, menards.com contributing 30.3% and homedepot.com trailing at just 3.3%. Momentum softened over the July–September window, as revenue slipped 1.6% across the period and declined 0.6% in the most recent month. Pricing moved lower in tandem, with the average selling price falling 7.5% to $48.06, a 4.3% month-over-month drop that suggests increased promotional pressure. The combination of a mild revenue dip against a steeper price decline points to resilient unit demand even as realized prices compress.

Revenue Share by Channel
Data covers Amazon, Menards, Home Depot

Kidde's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 2% from Jul to Sep.

Monthly revenue

Indexed values, 0-100

Kidde's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 7% from Jul to Sep.

Average price

Absolute values in $

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Kidde's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Kidde on Amazon.

Amazon

Categories by revenue share

Distribution in %

Kidde's channels

REVENUE SHARE

Revenue distribution across tracked channels for Kidde.

Channels by revenue share

Distribution in %

Kidde's online vs offline revenue split

BY REVENUE

Kidde sells 70% online and 30% offline. Online runs through 2 channels; offline through 1.

Revenue by channel

Share of total revenue across all channels

Online

70%

30%

Offline

Online channels

70%

Amazon.com
HomeDepot.com

Offline channels

30%

Menards stores

Kidde's customer ratings

BY REVIEW COUNT

Across 2.65M ratings on 3 channels, Kidde averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 2.65M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Kidde

BY REVENUE

Amazon
Amazon
#1Kidde Fire Extinguisher for Home, 1-A:10-B:C, Dry Chemical Extinguisher, Red, Mounting Bracket Included, 2 Pack

$41.65

Price

$2.19M

Revenue

#2Kidde Carbon Monoxide Detector, Propane, Natural, Methane, & Explosive Gas Alarm, Plug-in Wall with 9-Volt Battery Backup, Digital LED Display

$57.47

Price

$2.14M

Revenue

#3Kidde Smoke & Carbon Monoxide Detector, 10-Year Battery Powered, LED Warning Light Indicators

$60.44

Price

$1.25M

Revenue

#4Kidde FA110 Multi Purpose Fire Extinguisher 1A10BC, 1 Pack

$25.10

Price

$1.21M

Revenue

#5Kidde Hardwired Smoke Detector for Home, 10-Year Battery Backup, Interconnectable, LED Notification, 3-Pack

$112.97

Price

$543K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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