Grips Intelligence in-store data tracked across Amazon, Menards and Home Depot from January 1 to September 30, 2026 shows Kidde — a brand held privately under Lone Star Funds following the carve-out of Carrier's fire business — commanding an average product price of $50.13 year to date. Channel concentration is pronounced, with Amazon accounting for 66.4% of tracked revenue, menards.com contributing 30.3% and homedepot.com trailing at just 3.3%. Momentum softened over the July–September window, as revenue slipped 1.6% across the period and declined 0.6% in the most recent month. Pricing moved lower in tandem, with the average selling price falling 7.5% to $48.06, a 4.3% month-over-month drop that suggests increased promotional pressure. The combination of a mild revenue dip against a steeper price decline points to resilient unit demand even as realized prices compress.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Kidde on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Kidde.
BY REVENUE
Kidde sells 70% online and 30% offline. Online runs through 2 channels; offline through 1.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 2.65M ratings on 3 channels, Kidde averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.65M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$41.65
Price
$2.19M
Revenue
$57.47
Price
$2.14M
Revenue
$60.44
Price
$1.25M
Revenue
$112.97
Price
$543K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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