GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Amazon, menards.com and homedepot.com, Kidde's average product price sits at $52.33. Distribution is highly concentrated, with Amazon accounting for 65.3% of year-to-date revenue, menards.com contributing 31.1% and homedepot.com trailing at just 3.5%. Momentum has been positive through the May–July window, with revenue up 7.2% overall and a 12.2% month-over-month gain in the most recent period. Pricing has firmed alongside that growth, rising 1.9% to $53.91, suggesting demand has held up even as average selling prices tick higher. The gap between Kidde's strong Menards presence and its minimal homedepot.com share stands out as the clearest opportunity for channel rebalancing.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Kidde on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Kidde.
BY REVENUE
Kidde sells 71% online and 29% offline. Online runs through 2 channels; offline through 1.
Online
71%
29%
Offline
Online channels
71%
Offline channels
29%
BY REVIEW COUNT
Across 2.69M ratings on 3 channels, Kidde averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.69M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$69.97
Price
$216K
Revenue
$68.84
Price
$214K
Revenue
$58.69
Price
$166K
Revenue
$87.97
Price
$101K
Revenue
$59.97
Price
$68K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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