Kidde

Kidde Market Overview

According to in-store data from Grips Intelligence covering January to April 2026 across Amazon, Menards, and Home Depot, Kidde maintained an average product price of $53.59. Amazon dominated as Kidde's leading retail channel, capturing 62.4% of total revenue share, followed by Menards at 34.5%, while Home Depot accounted for just 3.1%. Notably, Kidde's average price trended upward during the period, rising 3.1% overall, suggesting a shift toward higher-priced product purchases. Despite the price increase, overall revenue declined by 11.9% over the tracked period, indicating potential volume softness even as consumers gravitated toward premium offerings. This pricing-versus-revenue dynamic makes Kidde a compelling brand to watch in the home safety market heading into mid-2026.