GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Menards and Home Depot from January 1 to August 31, 2026 shows Kidde generating solid momentum, with overall revenue up 11.7% over the tracked period. Amazon dominates the brand's sales mix at 65.7% of year-to-date revenue, while menards.com contributes a substantial 30.6% and homedepot.com trails at just 3.7%. That concentration makes Kidde's performance unusually dependent on two retail partners, with Home Depot representing a clear expansion opportunity. Pricing has held broadly stable, with an average product price of $52.30 year-to-date and a 0.9% increase across the period. The most recent month showed some softening, however, as average price slipped 4.4% to $51.59 and revenue edged down 0.5% month over month.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Kidde on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Kidde.
BY REVENUE
Kidde sells 69% online and 31% offline. Online runs through 2 channels; offline through 1.
Online
69%
31%
Offline
Online channels
69%
Offline channels
31%
BY REVIEW COUNT
Across 2.67M ratings on 3 channels, Kidde averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.67M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$44.04
Price
$2.36M
Revenue
$63.67
Price
$2.14M
Revenue
$77.80
Price
$1.21M
Revenue
$117.29
Price
$911K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
