GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Kidde generated an average product price of $52.44 across Amazon, menards.com, and homedepot.com from January to May 2026. Amazon dominated Kidde's revenue share at 64.8%, followed by menards.com at 32.1%, while homedepot.com accounted for just 3.1% of total revenue. Notably, Kidde's average price increased 3.7% over the tracked period, signaling a gradual upward pricing trend. Despite this pricing strength, overall revenue declined 14.6%, suggesting potential volume challenges even as the brand maintains a strong multi-retailer presence. These insights highlight Kidde's heavy reliance on Amazon as its primary sales channel, with menards.com serving as a significant secondary contributor.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 15% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Kidde on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Kidde.
BY REVENUE
Kidde sells 68% online and 32% offline. Online runs through 2 retailers; offline through 1.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 2.67M ratings on 3 retailers, Kidde averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 2.67M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$44.54
Price
$2.6M
Revenue
$87.91
Price
$1.93M
Revenue
$40.44
Price
$1.62M
Revenue
$31.97
Price
$1.03M
Revenue
