GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, acehardware.com and Lowe's from January 1 to August 31, 2026, Johnson — a brand under Kenvue Inc. (NYSE: KVUE) — generated an average product price of $35.17. Amazon accounted for the majority of tracked revenue at 54.7%, while acehardware.com contributed a substantial 36.1% and lowes.com trailed at 9.2%. Momentum softened over the summer, with revenue falling 10.7% month-over-month and 4.5% across the June-to-August timeseries window. Pricing followed a similar path, with the average selling price easing to $36.08, a 10.3% monthly decline and a 2.0% drop over the period. The combination of a retailer-weighted channel mix and simultaneous price and revenue compression suggests promotional pressure rather than pure demand loss.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Johnson on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Johnson.
BY REVENUE
Johnson sells 60% online and 40% offline. Online runs through 2 channels; offline through 2. Online share has moved from 57% in Apr to 60% in Aug.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 282K ratings on 3 channels, Johnson averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 282K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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