GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Johnson generated an average product price of $31.06 across three major retailers — Amazon, Ace Hardware, and Lowes.com — during the period from January to May 2026. Amazon dominated Johnson's revenue share at 53.4%, followed by Ace Hardware at 40.5%, while Lowes.com accounted for just 6.1% of total revenue. Notably, Johnson's overall revenue grew by 23.5% over the tracked period, signaling strong upward momentum for the brand. Average pricing also trended upward, increasing 14.8% overall, suggesting a shift toward higher-value product sales or strategic price adjustments. These insights position Johnson as a brand gaining traction across key home improvement and general retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 23% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 15% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Johnson on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Johnson.
BY REVENUE
Johnson sells 55% online and 45% offline. Online runs through 2 retailers; offline through 2. Online share has moved from 59% in Jan to 62% in May.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVIEW COUNT
Across 296K ratings on 3 retailers, Johnson averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 296K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
