GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to April 2026 across five major retailers, Boss maintains a strong retail presence with Amazon commanding a dominant 79.1% share of the brand's total revenue. The brand's average product price sits at $43.95, though this figure has seen a notable 19.0% decline over the tracked period, signaling increased pricing pressure or a shift in product mix. Beyond Amazon, Lowe's holds the second-largest revenue share at 10.8%, followed by Home Depot at 4.3%, Menards at 3.1%, and Ace Hardware at 2.7%. Overall, Boss experienced an 11.4% revenue decline during the reporting period, suggesting the brand faces headwinds in maintaining sales momentum across its retail partners. The significant concentration of revenue on Amazon highlights both an opportunity and a risk for Boss as it navigates a competitive multi-retailer landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 11% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 15% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Boss on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Boss.
BY REVENUE
Boss sells 84% online and 16% offline. Online runs through 3 retailers; offline through 3.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 301K ratings on 5 retailers, Boss averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 301K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$0.99
Price
$21K
Revenue
