GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Amazon, Lowe's, Home Depot, Menards and Ace Hardware, Boss — a brand owned by HUGO BOSS AG (FWB: BOSS) — generated the bulk of its year-to-date revenue through a single channel. Amazon accounted for 69.3% of revenue share, followed by Lowe's at 19.5%, while Home Depot (4.8%), Menards (3.4%) and Ace Hardware (3.0%) split the remainder. The average product price across the tracked period came in at $33.11, rising to $36.86 in the most recent month, a 2.0% month-over-month increase and 2.3% gain overall. Revenue, however, declined 9.4% over the measured span, despite a modest 1.3% month-over-month uptick in the latest period. That combination of softening volume alongside firming prices suggests Boss is trading growth for margin in a heavily Amazon-weighted distribution mix.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Boss on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Boss.
BY REVENUE
Boss sells 82% online and 18% offline. Online runs through 3 channels; offline through 3.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 287K ratings on 5 channels, Boss averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 287K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$0.99
Price
$23K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
