GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Boss maintained an average product price of $35.90 across five major retailers tracked from January to May 2026. Amazon dominated Boss's revenue distribution, commanding a substantial 76.2% share, far outpacing Lowe's at 12.9% and Home Depot at 4.4%. The brand demonstrated strong momentum during the period, with revenue growing 9.7% overall and average prices rising 6.8%, signaling healthy demand and pricing power. Ace Hardware and Menards rounded out the retailer mix with 3.5% and 2.9% revenue shares respectively, highlighting Boss's broad retail presence. This diversified yet Amazon-heavy distribution strategy positions Boss to capture demand across multiple retail channels while leveraging the reach of the largest e-commerce platform.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Boss on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Boss.
BY REVENUE
Boss sells 79% online and 21% offline. Online runs through 3 channels; offline through 3.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 291K ratings on 5 channels, Boss averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 291K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$0.99
Price
$25K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
