GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking five major retailers—Amazon, Lowes.com, HomeDepot.com, AceHardware.com, and Menards.com—from January to February 2026, Boss maintained an average product price of $49.09 across its portfolio. Amazon dominated as the brand's primary sales channel, commanding an overwhelming 83.5% share of total revenue, far outpacing second-place Lowes.com at just 7.5%. The brand experienced a notable revenue decline of 37.7% over the trailing period, accompanied by a 28.5% drop in average price, suggesting increased promotional activity or a shift in product mix toward lower-priced items. Despite the challenging top-line trend, Boss sustained a broad retail footprint across both home improvement and general e-commerce channels, indicating resilient distribution strength. These dynamics point to a brand navigating seasonal softness while leaning on its dominant Amazon presence to maintain market visibility.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 38% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 28% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Boss on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Boss.
BY REVENUE
