GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Amazon and Home Depot from January 1 to September 30, 2026, Jackel's revenue is concentrated at lowes.com, which accounts for 45.3% of year-to-date sales. Amazon follows closely at 39.8%, while homedepot.com contributes a smaller 14.1% share, giving the brand a notably balanced two-channel core. Momentum has been positive, with revenue up 26.5% across the measured trend period despite a slight 2.2% month-over-month dip in the most recent month. Pricing has softened modestly, with the average product price at $43.13 year-to-date and down 3.4% overall, including a 4.8% monthly decline to $43.00. At the product level, higher-ticket items such as the 18 in. Green Septic Tank Riser Cover at $65.09 sit well above the brand average, suggesting room to lift mix if demand holds.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 26% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Jackel on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Jackel.
BY REVENUE
Jackel sells 58% online and 42% offline. Online runs through 3 channels; offline through 2.
Online
58%
42%
Offline
Online channels
58%
Offline channels
42%
BY REVIEW COUNT
Across 16K ratings on 3 channels, Jackel averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 16K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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