GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking performance across Amazon, Lowes, Home Depot, and Ace Hardware from January to February 2026, Jackel maintains a strong multi-retailer presence with an average product price of $45.78. Amazon dominates as Jackel's leading sales channel, commanding 56.7% of total revenue share, followed by Lowes at 31.4% and Home Depot at 10.1%. Notably, the brand experienced a 16.9% decline in overall revenue during the tracked period, accompanied by a 16.2% drop in average pricing, suggesting increased promotional activity or shifting product mix. Ace Hardware represents a smaller but emerging channel for the brand, contributing 1.7% of revenue share. These pricing and revenue trends indicate a period of competitive repositioning for Jackel across major home improvement retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 17% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 16% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Jackel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Jackel.
BY REVENUE
