STAR Water Systems

STAR Water Systems Market Overview

According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Lowe's, Home Depot and Ace Hardware, STAR Water Systems — a brand of Flint & Walling, a subsidiary of the privately held Zoeller Company — generated roughly three-quarters of its revenue at lowes.com, which held a commanding 75.9% share. Home Depot followed at 18.6%, while Ace Hardware accounted for just 5.5%, pointing to a heavily concentrated retail footprint. The brand's average product price sat at $88.09 year-to-date, though pricing softened sharply toward the end of the period, falling 43.2% to $61.96. Revenue momentum weakened in parallel, dropping 43.4% month-over-month and 71.3% across the tracked quarter. Together, these figures suggest a mix shift toward lower-priced items alongside meaningful demand contraction in the back half of the measurement window.