STAR Water Systems

STAR Water Systems Market Overview

According to Grips Intelligence in-store data tracked across Lowe's, Home Depot and Ace Hardware from January 1 to August 31, 2026, STAR Water Systems — a brand of Flint & Walling, a subsidiary of the privately held Zoeller Company — shows a heavily concentrated retail footprint. Lowe's alone accounts for 74.8% of year-to-date revenue, with Home Depot contributing 19.0% and Ace Hardware just 6.2%, leaving the brand's performance closely tied to a single account. The average product price sits at $86.03 year to date, though pricing has trended sharply lower, falling 27.2% across the tracked period and 26.3% month over month to $80.34. Revenue has followed a similar trajectory, dropping 49.4% versus the prior month and 51.0% overall during the June–August window. Taken together, the simultaneous contraction in both price and revenue suggests softening shelf performance rather than a simple trade-down in the assortment.