GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, IRWIN generated an average product price of $15.46 across four major retailers tracked between January and May 2026. Ace Hardware led IRWIN's revenue share at 32.3%, narrowly edging out Amazon at 30.4%, followed by Lowe's at 23.7% and Menards at 13.6%. This relatively balanced distribution across retailers highlights IRWIN's broad retail presence, with no single channel dominating more than a third of total revenue. Notably, IRWIN's overall revenue declined 9.2% over the tracked period, signaling potential headwinds for the brand heading into the second half of 2026. Despite the revenue dip, average pricing remained remarkably stable, decreasing only 0.5% over the same period, suggesting the brand has maintained its pricing power even amid softening demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for IRWIN on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for IRWIN.
BY REVENUE
IRWIN sells 31% online and 69% offline. Online runs through 2 channels; offline through 3.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVIEW COUNT
Across 2.55M ratings on 4 channels, IRWIN averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.55M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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