GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Ace Hardware, Amazon, Lowe's and Menards from January 1 to August 31, 2026, IRWIN, a brand owned by Stanley Black & Decker (NYSE: SWK), maintained an average product price of $15.19. Ace Hardware led distribution with 34.6% of year-to-date revenue share, followed by Amazon at 26.8% and Lowe's at 25.1%, while Menards accounted for the remaining 13.5%. Revenue momentum has been positive, rising 4.5% month-over-month and 4.0% across the tracked summer period. Pricing followed a similar upward path, with the average selling price climbing 1.9% month-over-month to $15.70 and 3.5% overall. That combination of simultaneous revenue and price growth suggests IRWIN is expanding value without leaning on discounting, though its comparatively even split across four retailers leaves it exposed to shifts at any single account.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for IRWIN on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for IRWIN.
BY REVENUE
IRWIN sells 28% online and 72% offline. Online runs through 2 channels; offline through 3.
Online
28%
72%
Offline
Online channels
28%
Offline channels
72%
BY REVIEW COUNT
Across 2.44M ratings on 4 channels, IRWIN averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.44M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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