GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, IRWIN generated an average product price of $15.46 across four major retailers tracked between January and May 2026. Ace Hardware led IRWIN's revenue share at 32.3%, narrowly edging out Amazon at 30.4%, followed by Lowe's at 23.7% and Menards at 13.6%. This relatively balanced distribution across retailers highlights IRWIN's broad retail presence, with no single channel dominating more than a third of total revenue. Notably, IRWIN's overall revenue declined 9.2% over the tracked period, signaling potential headwinds for the brand heading into the second half of 2026. Despite the revenue dip, average pricing remained remarkably stable, decreasing only 0.5% over the same period, suggesting the brand has maintained its pricing power even amid softening demand.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 9% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for IRWIN on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for IRWIN.
BY REVENUE
IRWIN sells 31% online and 69% offline. Online runs through 2 retailers; offline through 3.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVIEW COUNT
Across 2.55M ratings on 4 retailers, IRWIN averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 2.55M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
