GRIPS CUSTOMERS & RESEARCH PARTNERS
IRWIN, a Stanley Black & Decker (NYSE: SWK) brand, generated an average product price of $15.08 across the January 1 to September 30, 2026 period, according to in-store data from Grips Intelligence covering Ace Hardware, Lowe's, Amazon and Menards. Ace Hardware leads the brand's revenue mix at 35.5%, ahead of Lowe's at 25.6% and Amazon at 25.2%, while Menards contributes the remaining 13.6%. Recent momentum has softened, with revenue down 10.5% month-over-month and 6.5% overall across the July through September tracking window. Pricing, by contrast, has held steady, with the average price settling at $15.34 after a slight 1.0% monthly dip and a net 0.4% increase over the period. That combination of resilient pricing against easing revenue suggests volume, rather than discounting, is driving the recent decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for IRWIN on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for IRWIN.
BY REVENUE
IRWIN sells 28% online and 72% offline. Online runs through 2 channels; offline through 3.
Online
28%
72%
Offline
Online channels
28%
Offline channels
72%
BY REVIEW COUNT
Across 2.37M ratings on 4 channels, IRWIN averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.37M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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