GRIPS CUSTOMERS & RESEARCH PARTNERS
Amflo, a brand under Plews & Edelmann/Highline Warren, generated strong momentum in the first half of 2026, with in-store data from Grips Intelligence covering the period of January 1 to June 30, 2026 across Ace Hardware, Lowe's, Menards, and Amazon channels. According to Grips Intelligence, overall revenue grew 35.5% during this window, underscoring accelerating demand at brick-and-mortar retail. Ace Hardware dominated distribution with a commanding 66.6% revenue share, followed by Lowe's at 26.7%, while Menards and Amazon trailed at 5.1% and 1.6% respectively. Notably, the average product price fell to $25.95, reflecting a 22.1% decline over the tracked period. This combination of rising revenue against falling prices points to volume-driven growth as the key story for Amflo heading into the second half of the year.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 35% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 22% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Amflo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Amflo.
BY REVENUE
Amflo sells 29% online and 71% offline. Online runs through 2 channels; offline through 2.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%
BY REVENUE
$41.99
Price
$39K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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