GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking five major retailers including Lowe's, Ace Hardware, Menards, Amazon, and Home Depot from January to February 2026, Imperial's online revenue declined 19.2% over the observed period, signaling a notable downward trend. Lowe's dominates as Imperial's primary sales channel, commanding a significant 57.7% revenue share, followed by Ace Hardware at 33.1%, meaning these two retailers alone account for over 90% of the brand's tracked online revenue. The brand's average product price sits at $15.58, though this figure has been under pressure with a 5.9% overall decrease during the tracking window. These pricing and revenue trends suggest Imperial may be facing increased competitive pressure or shifting demand across its key retail partners heading into 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 19% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Imperial on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Imperial.
BY REVENUE
