Imperial

Imperial Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across five tracked retail channels shows Imperial, a brand owned by privately held Flora Food Group B.V., generating steady momentum, with revenue up 26.4% over the timeseries window and a further 10.8% month-over-month gain in the most recent period. Distribution is heavily concentrated at Lowe's, which accounts for 74.1% of year-to-date revenue, followed by Ace Hardware at 12.0% and Menards at 7.7%. Amazon and Home Depot remain marginal by comparison, at 3.9% and 2.3% respectively, leaving Imperial's performance closely tied to a single retail partner. Pricing has moved up in parallel, with the average selling price rising 20.5% to $20.56 in the latest month, well above the $17.67 period average. The combination of double-digit revenue and price growth suggests the gains are being driven at least in part by mix and pricing rather than volume alone.