GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Imperial recorded an average product price of $15.54 across five major retailers including Lowe's, Ace Hardware, Menards, Amazon, and Home Depot during Q1 2026 (January–March 2026). Lowe's dominated Imperial's revenue share at 62.6%, making it the brand's primary retail channel by a significant margin. Ace Hardware followed as the second-largest contributor with 28.2% of revenue share, meaning these two retailers combined accounted for over 90% of Imperial's total tracked revenue. The brand experienced a modest revenue decline of 2.3% over the quarter, alongside a 2.8% decrease in average product pricing, suggesting slight downward pressure on both sales volume and pricing strategy during this period. These insights highlight Imperial's heavy reliance on the home improvement retail channel, with Lowe's serving as its clear market anchor.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Imperial on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Imperial.
BY REVENUE
