GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to September 30, 2026 across Lowe's, Ace Hardware, Menards, Home Depot and Amazon shows Imperial — a brand held by privately owned Flora Food Group — generating a heavily concentrated retail footprint. Lowe's alone accounts for 77.0% of year-to-date revenue, with Ace Hardware (10.4%) and Menards (7.1%) trailing well behind and Home Depot (2.8%) and Amazon (2.7%) contributing only marginal shares. The average product price sits at $18.20, though pricing has softened materially, falling 13.5% over the tracked period to $17.72. Revenue has been broadly flat, slipping 0.6% overall, even as the most recent month delivered 8.6% month-over-month growth. The combination of resilient volumes and declining average prices suggests promotional intensity is supporting sell-through while compressing realized value per unit.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Imperial on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Imperial.
BY REVENUE
Imperial sells 21% online and 79% offline. Online runs through 3 channels; offline through 3.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVIEW COUNT
Across 449K ratings on 5 channels, Imperial averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 449K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$9.99
Price
$129K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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