Imperial

Imperial Market Overview

According to in-store data from Grips Intelligence covering January to April 2026 across five major retailers including Lowe's, Ace Hardware, Menards, Amazon, and Home Depot, Imperial demonstrates a highly concentrated retail footprint with Lowe's commanding 66.7% of total revenue share, followed by Ace Hardware at 23.7%. The brand's average product price stands at $15.97, with pricing trending upward by 4.1% over the tracked period. Despite the rising prices, Imperial experienced an 8.2% decline in overall revenue, suggesting potential volume softness across its retail channels. Menards, Amazon, and Home Depot collectively account for less than 10% of Imperial's revenue share, indicating significant room for distribution growth beyond its two dominant retail partners. These dynamics point to a brand that is heavily reliant on a single retail channel while navigating a challenging demand environment.