GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Imperial maintained an average product price of $16.50 across five major retailers tracked from January to May 2026. Lowe's dominated Imperial's revenue distribution, commanding a significant 66.1% share, followed by Ace Hardware at 19.9% and Menards at 8.1%. Despite this strong retail presence, Imperial experienced an overall revenue decline of 8.8% during the tracked period. However, the brand's average price trended upward with a 4.3% increase, suggesting a strategic shift toward higher-value product positioning even as sales volume softened. Amazon and Home Depot represented smaller channels for Imperial, combining for just 5.9% of total revenue share.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Imperial on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Imperial.
BY REVENUE
Imperial sells 13% online and 87% offline. Online runs through 3 channels; offline through 3. Online share has moved from 5% in Jan to 19% in May.
Online
13%
87%
Offline
Online channels
13%
Offline channels
87%
BY REVIEW COUNT
Across 287K ratings on 5 channels, Imperial averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 287K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$9.99
Price
$79K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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