Imperial

Imperial Market Overview

Grips Intelligence in-store data tracked across five retail channels from January 1 to August 31, 2026 shows Imperial — a brand held by Amsterdam-based Flora Food Group, a privately owned business — posting modest revenue growth of 1.4% over the period. Distribution is heavily concentrated at Lowe's, which accounts for 76.0% of year-to-date revenue, with Ace Hardware (10.3%) and Menards (7.5%) forming a secondary tier. Amazon and Home Depot remain marginal at 3.7% and 2.5% respectively, underscoring how dependent the brand's measured performance is on a single big-box relationship. Pricing has held broadly firm, with an average product price of $18.11 and a 1.8% increase across the tracked window. Momentum cooled late in the period, however, as the most recent month saw revenue fall 8.4% month over month alongside a 9.5% drop in average price to $18.60.