Safavieh

Safavieh Market Overview

According to in-store data from Grips Intelligence covering Q1 2026 (January–March) across Home Depot, Lowe's, and Amazon, Safavieh generates the vast majority of its revenue through Home Depot, which accounts for 79.4% of total revenue share, followed by Lowe's at 17.4% and Amazon at just 3.3%. The brand's average product price during this period stood at $162.25, with pricing trending upward by 8.1% over the quarter. Safavieh saw a notable 27.8% month-over-month revenue increase in the most recent month of the period, signaling a strong rebound in demand. Home Depot's dominance as Safavieh's primary retail channel highlights the brand's heavy reliance on the home improvement giant for distribution. This concentrated retailer mix, combined with rising average prices, suggests Safavieh is leaning into a premium positioning strategy heading into 2026.