Safavieh

Safavieh Market Overview

According to Grips Intelligence data tracking performance across Amazon, Home Depot, and Lowe's from January to February 2026, Safavieh's revenue declined 31.0% over the observed period, signaling a notable slowdown in consumer demand. Home Depot dominates as Safavieh's primary retail channel, commanding a striking 77.4% share of total revenue, followed by Lowe's at 19.5% and Amazon at just 3.1%. Despite the revenue decline, Safavieh's average product price rose 6.0% over the period to $165.99, suggesting a possible shift toward higher-priced items or reduced discounting. The brand's heavy reliance on Home Depot for more than three-quarters of its revenue represents both a strength in channel partnership and a potential vulnerability in retail diversification. These trends indicate that Safavieh may be navigating a period of strategic pricing adjustments amid softening sales volume across its key retail partners.