GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Lowe's, Home Depot and Amazon shows Safavieh, a privately held brand, concentrating nearly all of its retail revenue in two accounts, with lowes.com contributing 54.0% and homedepot.com 44.2% while Amazon accounts for just 1.8%. That split leaves the brand highly dependent on big-box home improvement shelf space, with limited diversification to cushion channel-level shifts. Revenue softened over the tracked timeseries window of May through July 2026, falling 11.0% month over month and 18.6% across the period. Pricing moved in the opposite direction, with the average selling price reaching $177.30 in the latest month, up 5.2% sequentially and 6.3% over the quarter, against a year-to-date average of $167.32. The combination of rising average prices and declining revenue suggests unit volumes, rather than price realization, are the pressure point to watch.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Safavieh on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Safavieh.
BY REVIEW COUNT
Across 15M ratings on 3 channels, Safavieh averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 15M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$369.17
Price
$248K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
