Safavieh

Safavieh Market Overview

According to in-store data from Grips Intelligence covering January to April 2026 across Home Depot, Lowe's, and Amazon, Safavieh generated the majority of its revenue through Home Depot, which accounted for 57.9% of total revenue share, followed by Lowe's at 39.6%. Amazon represented just 2.5% of Safavieh's revenue share, indicating the brand's strong reliance on home improvement retailers for sales. The brand's average product price during this period was $162.29, while its revenue saw impressive growth of 115.3% over the tracked period. Notably, Safavieh's average price decreased by 9.7% over the same timeframe, suggesting a strategic pricing shift that may have contributed to the significant revenue surge.