GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Home Depot and Amazon from January 1 to September 30, 2026, Safavieh's distribution is concentrated almost entirely in two retailers. Lowe's accounts for 52.5% of year-to-date revenue and Home Depot a close 46.1%, leaving Amazon with just 1.4% and making the brand's performance highly dependent on home-improvement shelf space. Revenue has been under pressure, falling 23.5% over the tracked period and dropping a further 17.7% month-over-month in the most recent reading. Pricing has moved in the opposite direction, with the average price rising 2.0% to $180.72 against a period average of $171.00. That combination of softening volume and firmer price points suggests a mix shift toward higher-ticket items rather than broad-based demand growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Safavieh on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Safavieh.
BY REVIEW COUNT
Across 15M ratings on 3 channels, Safavieh averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 15M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$138.91
Price
$319K
Revenue
$274.61
Price
$255K
Revenue
$241.51
Price
$121K
Revenue
$217.61
Price
$99K
Revenue
$524.86
Price
$92K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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