GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Home Depot, and Amazon from January 1, 2026 through August 31, 2026, Safavieh's footprint is split almost evenly between two dominant retail partners. Lowe's accounts for 51.4% of year-to-date revenue and Home Depot follows closely at 46.9%, leaving Amazon with just 1.7% of the mix. Revenue has trended downward over the summer, falling 17.4% overall across the June–August window and slipping another 7.2% in the most recent month. Pricing has moved in the opposite direction, with the average price rising 4.0% over the same period to $175.14, above the $169.47 year-to-date average. That combination of firmer pricing against softening revenue suggests unit volume, rather than price positioning, is the pressure point to watch heading into the fourth quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Safavieh on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Safavieh.
BY REVIEW COUNT
Across 15M ratings on 3 channels, Safavieh averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 15M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$163.69
Price
$420K
Revenue
$285.35
Price
$300K
Revenue
$382.34
Price
$202K
Revenue
$260.69
Price
$146K
Revenue
$63.57
Price
$113K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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