GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Home Depot, Lowe's, and Amazon, Safavieh generated the majority of its revenue through Home Depot, which accounted for 53.8% of total revenue share, followed closely by Lowe's at 44.0%. The brand's average product price during this period stood at $164.93, with pricing trending upward by 6.3% over the tracked months. Notably, Safavieh experienced significant revenue momentum, with overall revenue growing 68.0% across the measured period. Amazon represented just 2.3% of Safavieh's revenue share, indicating the brand's sales are heavily concentrated within the home improvement retail channel. This strong growth trajectory and dominant positioning at major home improvement retailers highlight Safavieh's expanding market presence in 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 68% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Safavieh on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Safavieh.
BY REVIEW COUNT
Across 13M ratings on 3 retailers, Safavieh averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 13M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$258.45
Price
$374K
Revenue
$381.15
Price
$250K
Revenue
$289.32
Price
$181K
Revenue
$277.88
Price
$109K
Revenue
