GPX, an in-house brand of privately held Digital Products International (DPI, Inc.), generated revenue growth of 23.9% across the January 1 to July 31, 2026 period, according to in-store data tracked by Grips Intelligence across Amazon, Lowe's, Home Depot, Ace Hardware and Menards. Distribution is notably balanced, with Amazon (27.4%), lowes.com (27.2%) and homedepot.com (24.9%) each contributing roughly a quarter of year-to-date revenue, while acehardware.com (12.2%) and menards.com (8.3%) round out the mix. The brand's average product price sat at $33.57 for the period, up 4.0% overall despite a 13.2% month-over-month dip to $32.18 in the most recent month tracked. Momentum remained positive into the latest period, with revenue rising 3.6% versus the prior month. That combination of a low average selling price and near-even split across three major retail channels suggests a volume-driven position with limited dependence on any single account.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 24% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Gpx on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Gpx.
BY REVENUE
Gpx sells 73% online and 27% offline. Online runs through 3 channels; offline through 3. Online share has moved from 60% in Mar to 81% in Jul.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 223K ratings on 5 channels, Gpx averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 223K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$97.31
Price
$19K
Revenue
$136.37
Price
$12K
Revenue
$35.03
Price
$5.9K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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