GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to July 31, 2026 across six tracked retail channels, Cobra maintained an average product price of $26.54. Amazon accounted for the largest slice of revenue at 44.5%, making it the brand's single most important point of sale by a wide margin. Home improvement and hardware retailers collectively rivaled that position, with acehardware.com at 19.3% and menards.com at 18.4%, followed by lowes.com at 8.9%, homedepot.com at 4.7% and Best Buy at 4.3%. Momentum was positive over the May–July 2026 window, as revenue grew 11.0% and rose 11.2% month over month in the most recent period. Pricing firmed alongside volume, with the average selling price up 8.2% over the same stretch to $29.84, suggesting a mix shift toward higher-ticket items rather than discount-driven growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Cobra on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Cobra.
BY REVENUE
Cobra sells 54% online and 46% offline. Online runs through 3 channels; offline through 4. Online share has moved from 47% in Mar to 62% in Jul.
Online
54%
46%
Offline
Online channels
54%
Offline channels
46%
BY REVIEW COUNT
Across 602K ratings on 6 channels, Cobra averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 602K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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