Cobra

Cobra Market Overview

According to Grips Intelligence data tracking six major retailers from January to February 2026, Cobra maintains a diversified retail presence with Amazon commanding the largest share at 50.2% of total revenue. Ace Hardware follows as the second-largest channel at 20.9%, with Menards rounding out the top three at 13.0%, highlighting Cobra's strong positioning across both e-commerce and home improvement retail. The brand's average product price sits at $34.06, though pricing saw an 18.0% decline over the trailing three-month period starting December 2025. Revenue also experienced downward pressure, dropping 14.9% over the same timeframe, suggesting potential seasonal softness or shifting competitive dynamics. Notably, Cobra's remaining revenue is split among Best Buy (6.6%), Lowe's (4.8%), and Home Depot (4.5%), indicating a long-tail retail strategy that reduces dependency on any single channel.