GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Cobra maintained an average product price of $31.81 across six major retailers during the January to April 2026 period. Amazon dominated Cobra's revenue share at 47.4%, making it the brand's single largest sales channel by a wide margin. Ace Hardware followed as the second-largest contributor at 21.2%, with Menards rounding out the top three at 14.7%. Notably, Cobra's overall revenue declined 13.1% over the tracked period, even as its average price saw a 5.3% month-over-month increase in the most recent month. The remaining revenue was split among Lowe's (6.8%), Best Buy (5.2%), and Home Depot (4.6%), highlighting Cobra's broad but Amazon-heavy retail distribution strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 12% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Cobra on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Cobra.
BY REVENUE
Cobra sells 51% online and 49% offline. Online runs through 3 retailers; offline through 4.
Online
51%
49%
Offline
Online channels
51%
Offline channels
49%
BY REVIEW COUNT
Across 479K ratings on 6 retailers, Cobra averages 4.2★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.2
/ 5
From 479K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$149.95
Price
$990K
Revenue
$259.62
Price
$681K
Revenue
$149.09
Price
$648K
Revenue
$94.75
Price
$382K
Revenue
