GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Ace Hardware, Menards, Lowe's, Home Depot and Best Buy from January 1 to September 30, 2026 shows Cobra maintaining a broad but top-heavy retail footprint. Amazon alone accounts for 48.6% of year-to-date revenue, with acehardware.com (18.6%) and menards.com (16.6%) forming a strong secondary tier, while homedepot.com (4.6%) and Best Buy (2.2%) remain marginal. The average product price sits at $27.38, though monthly pricing climbed 5.3% to $29.34 in the most recent period even as the overall average slipped 2.4%. Momentum softened over the July–September window, with revenue down 4.0% month-over-month and 6.9% across the quarter. The combination of rising per-unit pricing and declining revenue suggests volume pressure rather than discounting is driving the recent slowdown.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Cobra on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Cobra.
BY REVENUE
Cobra sells 57% online and 43% offline. Online runs through 3 channels; offline through 4.
Online
57%
43%
Offline
Online channels
57%
Offline channels
43%
BY REVIEW COUNT
Across 577K ratings on 6 channels, Cobra averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 577K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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