GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across five retail channels from January 1 to September 30, 2026 shows Igloo — a brand under Sweden's Dometic Group (Nasdaq Stockholm: DOM) — commanding an average product price of $46.42. Amazon dominates the brand's channel mix at 57.4% of year-to-date revenue, more than triple the next-largest channel. Lowe's accounts for 14.7% and Home Depot 11.1%, while Menards (9.2%) and Ace Hardware (7.5%) round out the remaining distribution. Revenue momentum has cooled notably, falling 35.7% across the tracked period and dropping 18.5% in the most recent month alone. Average pricing has softened in parallel, down 5.3% overall to $44.31 despite a modest 2.3% month-over-month uptick.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 36% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Igloo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Igloo.
BY REVENUE
Igloo sells 79% online and 21% offline. Online runs through 3 channels; offline through 3.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 1.89M ratings on 5 channels, Igloo averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 1.89M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
