GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking five major retailers — Amazon, Home Depot, Ace Hardware, Lowe's, and Menards — from January to February 2026, Igloo maintains a strong e-commerce presence with Amazon commanding a dominant 64.8% share of the brand's total online revenue. Home Depot follows as the second-largest channel at 15.6%, while Ace Hardware and Lowe's are tied at 7.3% each, and Menards rounds out the mix at 5.0%. The brand's average product price sits at $53.54, though pricing has trended upward with an overall 6.8% increase over the trailing period. Despite rising prices, Igloo's total revenue declined 14.3% over the same window, suggesting potential volume softness heading into the spring season. This heavy concentration on Amazon highlights both an opportunity and a risk for the brand, as diversifying retailer revenue could help stabilize performance amid shifting consumer demand.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 14% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 7% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Igloo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Igloo.
BY REVENUE
