GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence for Q1 2026 (January–March), Fanta maintained an average product price of $5.36 across tracked retailers including Amazon, Lowes.com, and Office Depot. Amazon dominated Fanta's revenue share at 68.1%, followed by Lowes.com at 25.0% and Office Depot at 6.3%, indicating a heavily concentrated distribution strategy. Notably, Fanta experienced a significant overall revenue decline of 29.7% over the quarter, signaling potential challenges in consumer demand or shifting competitive dynamics. Average pricing also saw downward pressure, dropping 16.5% across the period, which may reflect promotional activity or market repositioning. These trends suggest Fanta faces a pivotal moment in its retail strategy heading into Q2 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 30% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 16% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Fanta on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Fanta.
