GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data for January–February 2026 across Amazon, Lowes.com, and Office Depot, Fanta's online revenue declined significantly, dropping 47.8% over the tracked period. Amazon dominated as Fanta's primary online retail channel, capturing 74.4% of total revenue share, followed by Lowes.com at 19.3% and Office Depot at 5.5%. The brand's average product price stood at $5.61, though pricing showed a downward trend with a 21.2% decrease over the period. Month-over-month revenue also fell 27.2%, signaling a continued softening in online demand that brands and retailers in this category should monitor closely. These trends suggest Fanta faces growing headwinds in its e-commerce performance heading into spring 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 48% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 21% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Fanta on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Fanta.
