Z-Shade

Z-Shade Market Overview

Z-Shade's in-store performance, tracked by Grips Intelligence from January 1 through September 30, 2026 across Lowe's and Home Depot, shows a brand heavily concentrated in a single retail partner. Lowe's accounts for 82.5% of year-to-date revenue, leaving Home Depot with the remaining 17.5% and limiting the brand's diversification across its retail footprint. The average product price sits at $116.40, with the most recent month reading $117.82, up 1.1% month over month but down 4.9% across the tracked period. Revenue momentum has been the bigger concern, falling 15.5% in the latest month and 15.4% over the measured stretch. Taken together, the data points to softening sell-through that modest pricing gains have not been enough to offset.