GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data for January 1 through July 31, 2026 tracks Z-Shade across two retail channels, Lowe's and Home Depot. Lowe's dominates the brand's year-to-date revenue mix at 87.4%, leaving Home Depot with the remaining 12.6% share. Pricing has trended upward, with the average product price reaching $123.86 in the latest month, a 4.4% month-over-month gain and a 7.6% increase across the tracked period, against a blended average of $112.51. Revenue momentum has moved in the opposite direction, falling 24.5% month over month and 50.7% overall during the May-to-July timeseries window. That divergence between rising prices and contracting revenue suggests volume pressure rather than a pricing problem, making channel expansion beyond its heavy Lowe's concentration a key variable to watch.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 51% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Z-Shade on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Z-Shade.
BY REVENUE
Z-Shade sells 45% online and 55% offline. Online runs through 2 channels; offline through 1.
Online
45%
55%
Offline
Online channels
45%
Offline channels
55%
BY REVIEW COUNT
Across 7.2K ratings on 2 channels, Z-Shade averages 4.0★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.0
/ 5
From 7.2K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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