GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Lowe's and Amazon from January 1 to September 30, 2026, NewAir — a portfolio company of private equity firm Guardian Capital Partners — maintains a premium average product price of $436.27. Distribution is heavily concentrated, with homedepot.com accounting for 66.0% of year-to-date revenue and lowes.com contributing 31.8%, leaving Amazon with just 2.2%. Momentum softened over the July–September window, as revenue fell 22.3% month-over-month and declined 23.8% across the quarter overall. Pricing moved in the opposite direction, with the average selling price climbing 12.8% month-over-month to $437.32 and rising 15.7% over the period. That divergence between falling revenue and rising prices points to a mix shift toward higher-ticket items, where top sellers at both Home Depot and Lowe's exceed $1,600.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 16% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for NewAir on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for NewAir.
BY REVIEW COUNT
Across 179K ratings on 3 channels, NewAir averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 179K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,646.50
Price
$756K
Revenue
$827.65
Price
$275K
Revenue
$795.02
Price
$253K
Revenue
$303.70
Price
$183K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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