GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Lowe's, and Amazon from January 1 to August 31, 2026, NewAir — a portfolio company of private equity firm Guardian Capital Partners — commands an average product price of $447.48. Home Depot is the brand's dominant retail partner at 62.6% of year-to-date revenue, with Lowe's contributing 35.0% and Amazon accounting for just 2.3%, leaving NewAir heavily concentrated in two big-box accounts. Revenue has been broadly flat over the tracked period, slipping 0.3% overall and easing 1.4% in the most recent month. Pricing has softened more noticeably, with the average selling price down 5.3% across the period to $390.45, though that figure ticked up 2.1% month over month. The brand's highest-priced tracked items span roughly $790 to $2,330, indicating a premium assortment that keeps average prices sensitive to shifts in retailer mix.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for NewAir on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for NewAir.
BY REVIEW COUNT
Across 180K ratings on 3 channels, NewAir averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 180K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,664.79
Price
$641K
Revenue
$794.45
Price
$312K
Revenue
$791.35
Price
$306K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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