NewAir

NewAir Market Overview

According to Grips Intelligence data tracking Home Depot, Lowe's, and Amazon from January to February 2026, NewAir maintains a strong retail presence with Home Depot commanding 68.1% of its revenue share, followed by Lowe's at 26.3% and Amazon at just 5.6%. The brand's average product price sits at $446.14, though this figure has seen a notable 26.3% increase over the trailing period, suggesting a shift toward higher-priced product sales. Despite the rising average price, NewAir experienced a 27.0% decline in overall revenue during the tracked period, indicating potential volume softness across its retail channels. Top-selling products on Lowe's tend to skew toward premium price points, with items like the Undercounter Dual Zone Freezer Refrigerator listed at over $1,600, while Home Depot's top products cluster in the $400–$800 range. This divergence in retailer pricing strategy, combined with the brand's heavy reliance on Home Depot for the majority of its revenue, presents both a concentration risk and an opportunity for NewAir to diversify its channel mix.