GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data spanning January 1 to August 31, 2026 and tracking Amazon, lowes.com and homedepot.com shows iFLO operating as a heavily concentrated brand. Amazon alone accounts for 78.5% of tracked revenue, with lowes.com contributing 16.4% and homedepot.com just 4.7%. Revenue is up 11.7% across the measured period, though the most recent month cooled with a 10.6% month-over-month decline. Pricing has trended softer, with the average price down 8.9% overall to $55.30 in the latest month, despite a 1.6% monthly uptick. The blended average product price of $56.54 suggests iFLO is defending a mid-tier price position while leaning on marketplace distribution for scale.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for iFLO on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for iFLO.
BY REVENUE
iFLO sells 85% online and 15% offline. Online runs through 3 channels; offline through 2.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVIEW COUNT
Across 37K ratings on 3 channels, iFLO averages 4.3★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.3
/ 5
From 37K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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