Fittes

Fittes Market Overview

Grips Intelligence in-store data covering January 1 through August 31, 2026 across Lowe's, Home Depot, and Amazon shows Fittes, a brand of privately held Fittes Co., concentrating the overwhelming majority of its revenue in a single retail partner. Lowe's accounts for 86.2% of year-to-date revenue, with Home Depot contributing 11.2% and Amazon just 2.6%. The average selling price sits at $99.21, and pricing has edged up 1.8% over the tracked period even as the most recent month came in at $99.95, down 2.6% month over month. Revenue, meanwhile, has softened, declining 13.9% overall and 2.6% versus the prior month. That combination of rising average price and slipping revenue suggests unit volume, rather than pricing power, is the pressure point for the brand.