GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Lowe's, Home Depot, and Amazon shows Fittes, a family-owned Toronto-area brand, concentrating the vast majority of its sales in a single retail relationship. Lowe's alone accounts for 87.1% of year-to-date revenue, with Home Depot contributing 10.8% and Amazon just 2.1%. The brand commands an average product price of $97.76, a premium positioning reinforced by top sellers ranging from $44 entry-level items to nearly $190 at the high end. Momentum has softened recently, with revenue falling 11.6% month over month and 14.3% overall across the May–July window. That decline coincided with a 4.5% rise in average price to $102.62, suggesting the mix shifted toward higher-ticket items even as volume cooled.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Fittes on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Fittes.
BY REVIEW COUNT
Across 139K ratings on 3 channels, Fittes averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 139K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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