Iceberg

Iceberg Market Overview

According to Grips Intelligence in-store data tracked from January 1, 2026 through September 30, 2026 across Office Depot, Lowe's, and Amazon, Iceberg — a house-owned brand of Italy's privately held Gilmar S.p.A. — maintains a diversified retail footprint with an average product price of $51.58. Office Depot leads distribution with 46.8% of year-to-date revenue share, followed closely by lowes.com at 41.0%, while Amazon accounts for the remaining 12.2%. That near-even split between the top two accounts signals limited dependence on any single retail partner, a structural advantage in a competitive category. Momentum has been modestly positive in the most recent quarter, with revenue up 1.7% month over month and 1.1% over the tracked period. Pricing has firmed as well, with the average selling price reaching $59.30 in the latest month — a 12.8% monthly increase — even as the period-over-period average price moved just 0.2%.