Iceberg

Iceberg Market Overview

According to offline retail data from Grips Intelligence covering January 1 through August 31, 2026 across Office Depot, Lowe's, and Amazon, Iceberg — a house-owned brand of Italy's privately held Gilmar S.p.A. — generates nearly half of its revenue (49.6%) through Office Depot alone. Lowes.com contributes a further 33.6% of in-store sales, while Amazon accounts for the remaining 16.7%, leaving the brand heavily concentrated in office-supply and home-improvement distribution. Revenue has declined 16.3% over the tracked period, including a 2.0% month-over-month dip in the most recent reading. Pricing has softened alongside volume, with the average selling price falling 7.7% overall and 10.8% month-over-month to $53.90, against a period-wide average product price of $48.08. Top-selling items at Lowe's skew far higher, ranging from roughly $321 to $593, suggesting the brand's premium assortment sits well above its blended price point.