GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026, Iceberg generated its revenue primarily through three tracked retailers, with Office Depot commanding the largest share at 50.7%, followed closely by Amazon at 44.1%, and Lowes.com contributing 5.1%. The brand's average product price stood at $42.28 across all channels during this period. Notably, Iceberg experienced a 15.0% increase in average price over the tracked timeframe, signaling a meaningful upward pricing trend. Despite this price growth, overall revenue remained essentially flat, dipping just 0.3% over the same window. The near-even split between Office Depot and Amazon suggests Iceberg maintains a competitive dual-channel presence that diversifies its retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 0% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 15% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Iceberg on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Iceberg.
BY REVENUE
Iceberg sells 49% online and 51% offline. Online runs through 2 retailers; offline through 1. Online share has moved from 70% in Jan to 44% in May.
Online
49%
51%
Offline
Online channels
49%
Offline channels
51%
BY REVIEW COUNT
Across 157K ratings on 3 retailers, Iceberg averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 157K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
