GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Iceberg's in-store sales grew 51.3% across the January 1–June 30, 2026 period tracked at Office Depot, Amazon, and lowes.com, with revenue climbing an additional 26.3% month-over-month in the most recent period. Grips Intelligence data shows Office Depot dominates Iceberg's channel mix at a 56.4% revenue share, followed by Amazon at 28.3% and lowes.com at 15.2%. The brand's average product price rose to $58.39, a 35.9% monthly increase and a 53.4% jump overall, against a period-wide average of $41.96. These pricing gains suggest premiumization is helping drive the revenue momentum captured by Grips Intelligence. Iceberg operates as a privately held company, so no stock ticker applies.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 51% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 53% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Iceberg on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Iceberg.
BY REVENUE
Iceberg sells 44% online and 56% offline. Online runs through 2 channels; offline through 1. Online share has moved from 47% in Feb to 62% in Jun.
Online
44%
56%
Offline
Online channels
44%
Offline channels
56%
BY REVIEW COUNT
Across 152K ratings on 3 channels, Iceberg averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 152K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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