GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026, Iceberg generated its revenue primarily through three tracked retailers, with Office Depot commanding the largest share at 50.7%, followed closely by Amazon at 44.1%, and Lowes.com contributing 5.1%. The brand's average product price stood at $42.28 across all channels during this period. Notably, Iceberg experienced a 15.0% increase in average price over the tracked timeframe, signaling a meaningful upward pricing trend. Despite this price growth, overall revenue remained essentially flat, dipping just 0.3% over the same window. The near-even split between Office Depot and Amazon suggests Iceberg maintains a competitive dual-channel presence that diversifies its retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 0% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 16% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Iceberg on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Iceberg.
BY REVENUE
Iceberg sells 49% online and 51% offline. Online runs through 2 channels; offline through 1. Online share has moved from 70% in Jan to 45% in May.
Online
49%
51%
Offline
Online channels
49%
Offline channels
51%
BY REVIEW COUNT
Across 157K ratings on 3 channels, Iceberg averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 157K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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