GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking Amazon and Office Depot from January 1 to June 30, 2026, FireKing carried an average product price of $194.45 across its offline retail footprint. Amazon dominated distribution with an 83.0% revenue share, while Office Depot accounted for the remaining 17.0%. Over the tracked period, FireKing's overall revenue declined 10.3%, with a further 10.5% month-over-month drop in the most recent period. Pricing pressure was even more pronounced, as the average price fell 30.1% over the window and dropped 8.8% month-over-month to $164.95. These trends suggest FireKing faced both softening demand and meaningful price erosion across its monitored channels in the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 30% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for FireKing on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for FireKing.
BY REVENUE
FireKing sells 83% online and 17% offline. Online runs through 1 channel; offline through 1. Online share has moved from 94% in Feb to 100% in Jun.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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