GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, FireKing generated an average product price of $197.10 across tracked retailers between January and May 2026. Amazon dominated FireKing's revenue share at 81.7%, with Office Depot accounting for the remaining 18.3% during this period. The brand experienced a notable average price decline of 20.3% over the tracked months, suggesting increased promotional activity or shifts in product mix. Despite the pricing pressure, FireKing's overall revenue grew 4.2%, indicating that volume gains more than offset the lower price points. These dynamics point to a brand actively competing on value while maintaining revenue momentum across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 20% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for FireKing on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for FireKing.
BY REVENUE
FireKing sells 82% online and 18% offline. Online runs through 1 retailer; offline through 1. Online share has moved from 100% in Jan to 90% in May.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
