GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and Office Depot from January 1 to September 30, 2026 shows FireKing operating at an average product price of $182.05. Amazon dominates the brand's measured sales mix with an 89.4% revenue share, leaving Office Depot as a secondary channel at 10.6%. Momentum has weakened sharply over the tracked period, with revenue falling 59.0% overall and dropping 43.3% in the most recent month alone. Pricing has held comparatively steady, with the average price easing just 1.2% to $162.99, suggesting the decline is volume-driven rather than the result of discounting. The combination of heavy single-channel concentration and steep revenue contraction makes channel diversification the brand's clearest near-term opportunity, according to Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 59% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for FireKing on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for FireKing.
BY REVENUE
FireKing sells 92% online and 8% offline. Online runs through 1 channel; offline through 1. Online share has moved from 90% in May to 100% in Sep.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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