GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, OttLite generated the majority of its revenue through Amazon, which accounted for 70.8% of total revenue share between January and May 2026, followed by Office Depot at 15.5% and Home Depot at 12.6%. The brand's average product price during this period stood at $69.72, reflecting a modest 0.2% decrease in average pricing over the tracked timeframe. Notably, OttLite experienced a significant 20.2% decline in overall revenue during the March to May 2026 period, signaling potential challenges in maintaining sales momentum. The brand's retail distribution remains highly concentrated, with Amazon alone driving more than two-thirds of all tracked revenue, while Newegg contributed a minimal 1.0% share. This heavy reliance on a single dominant retail channel may present both opportunities and risks for OttLite's market positioning going forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 20% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for OttLite on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for OttLite.
BY REVENUE
OttLite sells 84% online and 16% offline. Online runs through 3 retailers; offline through 1.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 94K ratings on 4 retailers, OttLite averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 94K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$139.99
Price
$157K
Revenue
$49.99
Price
$99K
Revenue
$119.88
Price
$78K
Revenue
$119.99
Price
$63K
Revenue
