GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Office Depot and homedepot.com from January 1 to September 30, 2026, OttLite commands an average product price of $63.92. Amazon dominates the brand's channel mix at 72.6% of year-to-date revenue, leaving Office Depot at 17.1% and homedepot.com at 9.5%. Revenue momentum has been strong, rising 24.0% over the tracked period and climbing 26.7% in the most recent month alone. That growth has come alongside pricing pressure, with the average selling price down 7.7% over the period and slipping another 1.6% month over month to $61.19. The combination of accelerating revenue and softening prices suggests volume-led expansion, with Amazon's outsized share making marketplace performance the key variable to watch.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 24% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for OttLite on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for OttLite.
BY REVENUE
OttLite sells 84% online and 16% offline. Online runs through 2 channels; offline through 1.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 99K ratings on 3 channels, OttLite averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 99K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$139.99
Price
$211K
Revenue
$50.13
Price
$78K
Revenue
$159.99
Price
$60K
Revenue
$49.99
Price
$40K
Revenue
$49.99
Price
$40K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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