Hyper

Hyper Market Overview

According to Grips Intelligence in-store data tracked across Amazon, Best Buy, menards.com and lowes.com from January 1 to August 31, 2026, Hyper — a brand under Targus, a portfolio company of B. Riley Financial (NASDAQ: RILY) — averaged a product price of $20.03. Distribution is heavily concentrated, with Amazon accounting for 48.2% of year-to-date revenue and Best Buy a further 39.1%, leaving menards.com (8.3%) and lowes.com (4.4%) as comparatively minor contributors. Momentum has weakened over the June–August window, with revenue down 22.8% across the period and a 17.0% month-over-month decline in the most recent month. Pricing has softened in parallel, with the average selling price falling 17.6% to $17.18, a 4.8% drop versus the prior month. The combination of falling prices and shrinking revenue suggests promotional pressure rather than volume-driven growth in Hyper's two dominant retail channels.