GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Best Buy and Amazon, Hyper maintains a strong retail concentration with Best Buy commanding 94.9% of its revenue share, while Amazon accounts for just 5.1%. The brand's average product price during this period stood at $93.17, reflecting a modest 1.8% overall decline in average pricing. Notably, Hyper experienced a significant 50.9% drop in revenue over the tracked period, signaling potential seasonal softness or shifting consumer demand. Month-over-month revenue also fell 13.7%, accompanied by a 7.0% decrease in average price, suggesting possible discounting activity or a shift in product mix. These trends indicate that Hyper's near-term digital shelf strategy may benefit from diversifying its retailer footprint beyond Best Buy and stabilizing its pricing dynamics.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 49% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Hyper on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Hyper.
