GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Belkin generated an average product price of $33.71 across Amazon, Office Depot, Best Buy, and Newegg during the January–April 2026 period. Amazon dominated Belkin's revenue share at 86.8%, far outpacing Office Depot (7.4%), Best Buy (4.4%), and Newegg (1.3%). Notably, Belkin's average price decreased 4.8% over the tracked period, signaling a potential shift toward more competitively priced products or increased promotional activity. Despite this pricing pressure, Belkin maintained a strong multi-retailer presence, with top-selling items spanning a wide price range from $15.23 wall chargers at Best Buy to premium $129.99 MagSafe charging stations on Amazon. These trends suggest Belkin is leveraging aggressive pricing strategies to defend its market position across key retail channels in early 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Belkin on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Belkin.
BY REVENUE
Belkin sells 88% online and 12% offline. Online runs through 2 retailers; offline through 2. Online share has moved from 92% in Dec to 82% in Apr.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 3.55M ratings on 4 retailers, Belkin averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 3.55M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$139.99
Price
$236K
Revenue
$49.09
Price
$204K
Revenue
