GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Office Depot, Best Buy and Newegg from January 1 to September 30, 2026, Belkin — a brand under FIT Hon Teng Limited (HKG: 6088) — commands an average product price of $32.62. Amazon dominates the brand's revenue mix at 86.0% share, leaving Office Depot (8.4%), Best Buy (4.1%) and Newegg (1.4%) as comparatively minor contributors. Momentum has softened over the July–September window, with revenue down 13.7% across the quarter and a further 6.2% month-over-month decline in the most recent period. Average selling price has also drifted lower, slipping 2.4% month-over-month to $32.83 and 1.7% across the quarter. The pricing spread across channels is notably wide, ranging from roughly $29 entry-level items on Amazon to specialized Newegg listings priced above $1,800.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Belkin on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Belkin.
BY REVENUE
Belkin sells 87% online and 13% offline. Online runs through 2 channels; offline through 2.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 3.82M ratings on 4 channels, Belkin averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 3.82M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$29.29
Price
$1.76M
Revenue
$47.08
Price
$1.56M
Revenue
$124.43
Price
$1.11M
Revenue
$49.88
Price
$674K
Revenue
$129.53
Price
$552K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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