GRIPS CUSTOMERS & RESEARCH PARTNERS
Hot Rock, a product line tied to the Karrimor brand under Frasers Group (LSE: FRAS), shows a highly concentrated in-store footprint according to Grips Intelligence offline retail data tracked from January 1 to September 30, 2026. All of the brand's year-to-date revenue — 100% — was generated through a single channel, menards.com, leaving no diversification across other retail partners. The average product price sits at $7.28, positioning Hot Rock firmly in the low-ticket, high-volume segment. Momentum has weakened notably in the most recent quarter, with revenue falling 25.0% month-over-month and declining 43.8% across the tracked period. Pricing, by contrast, has held up better, rising 6.9% overall even as the latest monthly average of $7.82 slipped 1.1% from the prior month.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 134% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 18% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Hot Rock on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for Hot Rock.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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