GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Hot Rock generated revenue across two major home improvement retailers between January and May 2026, with Menards commanding a dominant 56.8% revenue share compared to Lowes at 43.2%. The brand's average product price stood at $7.95, reflecting a notable 65.4% increase in average price over the tracked period. However, Hot Rock experienced a significant revenue decline of 92.6% over the observed timeframe, suggesting considerable demand volatility. Despite the revenue contraction, the brand's pricing power and dual-retailer distribution indicate a focused market positioning within the home improvement channel. These insights highlight both the opportunities and challenges facing Hot Rock as it navigates shifting consumer demand patterns in 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 93% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 65% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Hot Rock on Lowe's.
REVENUE SHARE
Revenue distribution across tracked retailers for Hot Rock.